Acting Digital Editor

Description:

IMAGE Media is the number one place for Irish women to access premium lifestyle content. Our goal is to reach every tuned-in woman in the country with our 360 degree experiential, printed, social, video and digital offerings. We are currently seeking an Acting Digital Editor (maternity cover) from July 1.

Who you are:

You're a senior experienced editor who is passionate about digital media. You have proven experience in generating and engaging online audiences and managing a team.

You will report to the Editorial Director and work with the Deputy Digital Editor, Junior Editor and in-house Staff Writers, Social Media Manager, Branded Content Editor and a pool of freelance contributors.

You are a strong editor, brimming with ideas and passionate about curating the ideas of a team to write top-quality content in line with the IMAGE Media brand and talking to our audience.

You have a strong understanding of editorial integrity in a media environment.

You understand how to drive traffic to the site, grow and engage a digital following, how to manage social profiles, and you thrive on developing content strategies tailored for a social audience.

Required:

Editorial leadership / Ideation: Drive traffic and engagement through consistently compelling content, aiming to increase both unique users on site and follower growth across all social channels. Manage and lead the SEO strategy, balancing data-driven commissioning with gut instinct.

Brand guardianship: Own and protect the overall tone, aesthetic and values of IMAGE.ie, while understanding what appeals to the IMAGE reader. Balance the brand’s commercial commitments with editorial integrity, and represent the brand at industry events.

Team management: Lead daily team meetings and develop ideas with staff writers. Set individual KPI goals within the team to contribute to traffic. Manage morale and act as representative on the team's behalf, for matters including annual leave and other HR issues. Manage external contributors and budget.

Copy-editing: Maintain and manage copy-editing process, to ensure highest standards. Take responsibility for the in-house style guide, updating and expanding, as required. Manage proofing process with the commercial team.

Insights and audience development: Stay up to date on relevant industry trends, Google Analytics and other analytics and monitoring tools. Present insights at weekly meetings and incorporate them into overall strategy.

Site optimisation and UX: Manage troubleshooting and raise any bugs / CMS issues for immediate resolution.

Strategy: Create monthly strategy outline informed by data-driven insights and industry trends. Present at senior management meetings, as required, and file a weekly report to the CEO.

Legal and ethics: Flag potentially sensitive material and stay up to date on defamation laws.