Description:
The Brand Activation team is tasked with developing and deploying best in class local marketing plans grounded in consumer, shopper & customer insight to build sustainable growth and profit for the Brand
Local Brand Activation
- Lead the local business planning process for the leading brands within the Portfolio. Provide upfront input on local requirements and assess relevancy of regional initiatives for Irish market.
- Be proactive around the identification of local market within the pharmacy channel and brand requirements across the mass portfolio via the use and collation of internal and external data.
- Set appropriate metrics & objectives and ensure that all activities meet revenue, profit and share expectations.
- Ensure successful NPI launches and commercial strategy initiatives
- Develop channel specific strategies (mass, pharmacy, discounter, e-commerce)
- & secure optimized shopper marketing plans incorporating a master plan (display, distribution, promotion, price)
- Develop, adapt and implement key monitoring and evaluation targets
- Oversee local market share tracking and own proactive strategy adaptation
- Provide input on primary research
- Manage, challenge and reconcile local budgets.
· Establish and implement new ways of working to best deliver on brand growth and profit
- Be agile in approach and Manage marketing communication process with provider
Key Requirements
- Degree level educated or equivalent qualification
- 4- 5 years in either a Commercial / Account Manager role or a Brand or indeed Category/ Insights role- but a pre- requisite is the FMCG background.
- Strong interpersonal and influencing skills- to be able to work collaboratively with stakeholders is key to success.
- Highly proficient in MS Word, Excel, PowerPoint.