Description:
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.
The ServiceNow Global Brand Marketing team is a passionate team of strategic & creative thinkers who are responsible for shaping the future of the ServiceNow brand. We are looking for a Brand Manager with a history of building brands, through traditional and non-traditional channels, to manage and grow the branded merchandise program at ServiceNow. Reporting directly to our Director, Brand Management, you will play a key role in how our brand is perceived and experienced by employees, customers and beyond. You will bring our brand to life through branded merchandise itself, as well as the digital, physical and experiential platforms we deliver our branded merchandise through.
The Brand Manager will have a background in managing complex programs across a matrixed organization. You will be a pro at partnering with internal stakeholders to understand their goals, setting clear strategies, and collaborating closely with project management, creative and production partners to successfully execute against those strategies. You are a strong strategic and creative thinker, with a passion for learning, exploring industry trends, and bringing new ideas to the table to excite and delight your stakeholders and their customers. You are a master of taking the strategic lead on big projects in unchartered territory with exciting goals. At the same time, you thrive in managing the daily operational details required to keep a large-scale, core program on track. You understand the importance of building a consistent and cohesive brand at scale and can influence stakeholders across the globe to join you in building and protecting the brand in kind.
What you get to do in this role:
- Manage the daily operations of, and ongoing relationship with, multiple global creative agencies specializing in merchandise design, sourcing & fulfillment, e-commerce management, and event execution.
- Manage the ongoing selection, branding and creative approval of the full catalog of ServiceNow branded merchandise available across all regional e-commerce platforms.
- Take strategic lead on merchandise guideline development, including ongoing optimization and enablement across our 22K+ global network of employees.
- Manage the strategy and execution of program growth across global events, on-site retail experiences, customer gifting programs, new hire onboarding, and more.
- Work closely with internal and agency creative teams on new product design, using our growing system of brand design elements to establish a fully bespoke catalog of custom merchandise, unique to ServiceNow.
- Establish a practice of regular analysis and reporting of program success, using sales analysis, sourced feedback and trend research to create strategically grounded recommendations and influence program evolution.
- Partner with a variety of stakeholders across the company to guide, and sometimes lead, custom merchandise design and e-commerce projects, ensuring brand guideline adherence, and remediating as needed with alternative solutions.
- Develop briefs for Brand-led projects. Educate on the brief process for stakeholder-led projects, reviewing briefs and providing support as needed through project completion.
- Manage the execution of high-priority, quick turn custom projects for company leadership.
- Manage all internal program communications and campaigns with support from creative resources and Employee Communication team partners, while also being comfortable writing/editing copy and posting communications on various digital platforms as needed.
- Partner with Digital Technology to manage e-commerce site optimizations, integrations, and digital program expansion, including but not limited to the potential development of a customer facing e-commerce experience and digital business card solution.
- Partner with leads in Sourcing, Shipping, Legal, Tax Compliance, etc. to understand operational requirements and ensure the program is well-managed, adheres to all corporate and legal policy, and is increasingly cost-efficient year over year.
- Ensure consistency of the brand, the highest quality of product and design, and progressive environmental and sustainability goals and across all merchandise, digital platforms, operations and physical experiences.
- Optimistic, unflappable energy with the ability to drive meaningful progress in an extremely dynamic environment.
- Outstanding communication skills with the ability to build relationships, influence across all levels, and drive strategically grounded decision-making.
- Able to actively listen and engage across teams to build strong relationships with a high degree of trust. Can deliver and receive direct and clear feedback constructively.
- Exceptional problem-solving skills, an entrepreneurial spirit, and a passion for company purpose and brand.
- Impeccable organisational skills, a strategic thinker with a keen eye for detail.
- Strong sense of accountability, brand ownership, and ability to coach down, up and across levels and geographies.
- Comfortable in a fast paced, self-starter environment, while also a pro at working collaboratively with an array of skill sets and levels.
- Ability to think big while operating at the finest level of detail.
- Outstanding presentation skills with a proven ability to understand your audience’s point of entry and influence across all levels of an organisation.
- A passion for branded merchandise, branded experiences, and an inherent need to know what’s the latest and greatest in the industry.