Brand Manager

Description:

Join Keelings! You will be part of a passionate team of people and a growing business. Come on the journey with us where you will grow and develop and truly feel a sense of belonging. At Keelings, we don't just grow quality fresh produce, we also nurture people and their professional development. The Keelings family always employ the best people for the job, the key to our success is the quality of the people we employ.

Our Strategic Priorities

Better Food - We make our products better and inspire more people to enjoy produce.

People - We support our people to learn, be at their best, contribute and deliver on their commitments, using One Keelings' standards.

Better Ways - Every year we improve our competitiveness, efficiency and delivery through insight, technology and One Keelings.

Better World - We improve our environmental and social impact to make a positive difference in our world.

Partnerships - Working with Keelings creates value and long-term relationships with our customers & suppliers.

Growth - We invest in and deliver insight led, focused, profitable growth into the future.

Keelings Values

People Matter - We support and treat each other in a clear, fair and respectful way. We all learn, develop and encourage everyone to contribute

Teamwork - We inspire and help each other to deliver our ambitions together as One Keelings

Integrity - We do the right thing and deliver on our commitments

Passion for Achievement - We motivate ourselves and each other to achieve our ambitions with energy, knowledge and courage. We are always striving to be better.

Key Accountabilities & Responsibilities

This role will require a highly capable individual with passion to immerse themselves and learn quickly so that they can impact the brand’s delivery of its key growth pillars. The main responsibilities of this role will be:
 

• Aiding the creation of the 2024 /2025 Keelings Brand Strategy, supported by the SBM/CMD
• Growing our digital reach and engagement, working closely with and further embedding our agencies
• Growing our brand reach by developing our annual campaigns to increase awareness and engage consumers
• Supporting managing consumer events such as Bloom Continual performance analysis, staying informed of issues and addressing them accordingly
• Working alongside our Development Manager to deliver new products or adapt existing products to the market that are worthy of our brand and our consumers
   

Person Specification and Technical Competencies
 

• Passionate about marketing, branding and the food industry
• Three years+ branded marketing experience, preferably within FMCG or food industry
• Demonstrates great knowledge and understanding of consumers insight and will have strong interest in staying informed of external trends and developments that may affect our brand
• Excellent business acumen
• Ability to build and manage relationships at all levels across the business with strong interpersonal and communication skills
• Demonstrates great knowledge and understanding of consumer insight
• Strong Project Management Skills & ability to prioritise.