Brand Manager

Description:

The story of Knorr is one of passion, exploration and food innovation. This iconic brand, known and loved by generations of Irish consumers and enjoyed by over 320 million global consumers every day, is on a mission to inspire everyone to eat better for themselves and better for the planet.

We know that everything on our plates has an impact on our health and the environment. The good news is that small changes can make a big difference and we want to inspire consumers to “Eat for Good” and to help change the world, by changing what they put on their plate.

RESPONSIBILITIES

• Development and execution of the annual brand plan (IBP)

• Ensure alignment & collaboration with regional marketing teams with regard portfolio optimisation, innovation, product renovation and other initiatives

• Develop and manage existing portfolio to achieve long-term growth, sales, and profit goals

• Lead communication plans across full marketing mix, as well as internal communications.

• Including media & campaign planning and creative localisation

• Use the reporting of financial, sales and consumer data, competitive intelligence, and consumer research to achieve business insights and feed into local marketing programme development and local specific opportunities.

• Work with the Innovation team to bring new launches to market with full support plans.

• Lead artwork changes for limited editions and pack up-grades.

• Manage relationships with key external partners including agencies and retailers

• Manage effective budget forecasting and control and develop effective post-campaign and post-launch analyses, recommending optimisations and enhancements

• Apply agile principles to day-to-day working and prioritisation

• Ireland Marketing team

• Innovation teams

• Regional teams incl. Brand Managers, Marketing Managers, and Directors

• R&D, Finance and Supply Chain teams

• CCD, Cat Man, Shopper and Sales teams

• Nutrition CCBT and leadership team

• Ireland leadership team

• Degree or equivalent preferred plus previous experience in brand/product management (including product launch, volume planning, business case development, customer sell-in) and developing and executing marketing programs in multiple communication platforms. Excellent competencies in marketing, digital, program development and implementation. Must be a strategic thinker with strong financial acumen who is comfortable applying insights and articulating them to stakeholders.

• Must have strong influence and negotiation skills and be comfortable interacting with a matrix organisation including multiple stakeholders and to external teams. Excellent project management skills, and experience in leading project teams/squads and outside agencies.