Campaign Manager

Description:

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,400+ customers, we serve approximately 80% of the Fortune 500, and we're on the 2021 list of FORTUNE World's Most Admired Companies®.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
This role will work within the Technology Excellence GIC campaigns team to develop integrated marketing campaigns that support global marketing objectives. The role will include the development of campaign strategy, driving global activation, and coordinating reporting on campaign effectiveness.

The role engages a cross-functional team from Geo and Area Marketing, central disciplines such as Brand, Strategic Events, Digital, Customer Stories, Customer Success, Partners and Content, and non-marketing partners such as Sales. We work to drive alignment against a clear vision to support the business objectives, and to report upon this. We are customer-aligned and customer-first in our mindset, crafting great, relevant experiences to support our customer’s success.

GIC is a global organisation and requires flexibility and partnership to be successful. We draw together the best marketing minds in ServiceNow to create world-leading experiences that level up the entire organisation.

Campaign creation and planning: Work closely with the Campaign Director and key stakeholders and third-party agencies, develop highly effective end-to-end global campaigns (including but not limited to digital marketing, paid, and owned media, email, and direct mail programs, webinars, events, account-based marketing, etc.) aligned to the buyers’ journey and optimized to meet regional needs and pipeline targets.

• Personas: Work with product marketing and content teams to bring defined personas to life, working with marketing ops to help create segmented lists for the various customer journeys.
• Stakeholder collaboration: work closely with regional marketing teams to understand the needs of tier 1 markets and build or adapt programs to meet those needs.
• Map content story arcs to your buyer persona/audience and orchestrate tactics, assets, and messages that align to the buying stages.
• Content: Content creation and management to drive collaboration of deliverables across various teams, including digital, social, paid media, communications, operations, and more (including videos, infographics, eBooks, emails, white papers, displays, blogs, social, case studies, webpages, advertising collateral).
• Analytics: Work with marketing operations to ensure all tracking requirements are in place for necessary performance reporting. Manage a cadence of reporting, analytics and monitor program performance with a focus on optimization and driving a quality pipeline.