Description:
Full Job Description
Who we are
American International Group, Inc. (AIG) is a leading global insurance organization. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security.
Get to know the business
General Insurance is a leading provider of insurance products and services for commercial and personal insurance customers. It includes one of the world’s most far-reaching property casualty networks. General Insurance offers a broad range of products to customers through a diversified, multichannel distribution network.
About the role
What you need to know:
- Manage Commercial Marketing, including ‘Right To Win’/Why AIG Value Proposition & Industry Positioning.
- Manage AIG exposure through Broker Magazine, Broker Ireland partnership, Press and Other Media Outlets
- Manage AIG events (Dublin GAA Sponsorship etc.), product launches (all Products), and Innovation AIG/Broker Events ((Broker/Client Days)
- Manage Training & Development, including training through III, Broker Training, internal training, on-line training, lunch & learn, etc.
- Leverage the knowledge of the EMEA Marketing department to optimize the Commercial Marketing function in Ireland
- To strategically plan, develop and implement various initiatives including Sales Plans and Global Broker development/service plans and support Distribution in creating adequate pipeline for branch and input into Salesforce in good time.
- Internal Communication- Communication of marketing and commercial strategies across the branch and also arrange and MC town halls working with GM and Head Of Distribution.
- External Communication – Any changing Underwriting or strategic actions by product should be communicated and articulated to our brokers in good time with Head of Commercial Marketing working with product and distribution on key messaging and selected audience.
- Responsible for developing long-term and strategic marketing plans - This should be done in tandem with Head of Distribution, GM and the Product Lines Heads. Ensure these strategic plans are rolled out and tracked. Commercial Strategy - Develop and implement marketing plans that align with product and organizational strategic business goals
- Manage campaign execution and roll-out including overseeing collateral design, digital and events strategies
- Ability to pull together presentations whether they be internal or external focused.
- Manage marketing budgets, measure and report on effectiveness via ROI KPIs
- Use of R&D, Sales Force and Analytics resources
- Manage relationship and budgets with external providers (Teneo, Legacy).
- Website content and redesign for commercial/distribution
- Collaborate and support with the Consumer Marketing colleagues.
- Ad hoc projects for GM including supporting any government affairs.
What we’re looking for:
Experience:
- Marketing/Communications Experience preferably in financial services
- Works well within their own team but is a proven collaborator with colleagues outside of their function
- Self-driven, organized and ambitious
- Excellent communicator with the ability to liaise at all levels
- High proficiency in MS Office (Word, Excel and PowerPoint)
- Strategic thinking that can take broad concepts and vision to develop structured plans, actions, and measurable metrics and then effectively execute those plans.