Description:
Approximately 80% of your time will focus on creating and managing marketing campaigns for Companion Animal products to meet sales targets and support company goals. About 20% of your time will provide technical support for these products.
- Initiate and coordinate marketing campaigns and product launches with the Marketing Associate, Sales Team, Veterinary Technical Manager, and Companion Animal Business Unit Director.
- Ensure timely availability of product literature within budget and compliance, including technical reviews.
- Assist account managers to boost sales activity.
- Deliver presentations to customers and clients on Animal Health products and disease support, addressing complaints to ensure proper product use.
- Represent Animal Health at meetings, congresses, and exhibitions to promote our brand and engage with industry influencers.
- Monitor the CA market for new and existing products to drive business and create market opportunities.
- Align local campaigns with international marketing efforts.
- Allocate and manage advertising and promotional budgets for CA products in agreement with the CA BU Director.
- Prepare materials for and attend CA sales meetings.
- Manage and participate in CA project groups.
- Conduct monthly sales forecasting and stock control with the CA BU Director and customer services team.
- Record and adhere to advertising and promotional budgets within CA BU.
- Monitor pricing and report deviations or competition issues to the CA BU Director.
Do You Have:
- Advanced degree in Veterinary Medicine, Marketing, or a related field.
- Minimum of two years' experience in marketing or technical support, ideally in the companion animal veterinary product sector in Ireland.
- Self-motivated with strong decision-making, communication, and IT skills, particularly with MS Office.
- Knowledge of budgetary control and project management is desirable.
- Excellent client-facing skills, time management, and the ability to work under pressure and prioritize tasks.
- Ability to communicate effectively at all levels and identify and exploit new business opportunities.
- Team player with energy and resourcefulness to initiate and manage change.