Description:
Alternatives is delighted to be working alongside one of Ireland’s educational institutes to find a Content and Brand Manager.
This is a permanent, full time and hybrid position that would only require the successful candidate to be onsite only when required. This position offers a competitive salary and great benefits such as pension contribution, health insurance, subsidised restaurant, and free parking.
As Content and Brand Manager, you will be required to generate and tailor content, lead campaign management, be digital media savvy and help to build the brand.
Key Responsibilities:
- Develop and deliver a brand-building content plan and content assets
- Produce thought leadership content
- Use the content for lead generation for graduate, short programmes, Custom programmes and membership
- Measure and track success of content and campaigns using appropriate metrics and dashboards
- Produce content for PR (events and brand) and positioning the executive team and other key stakeholders in media
- Work with research team to identify trends and themes of interest to various
audience groups and develop the various content plans and assets in line with these
- Curate, edit and write content for website, newsletters, social media channels, radio ads, long form papers, shorter articles, opinion pieces, infographics, web content writing, brochure writing, email marketing, newsletters
- Produce and record podcasts, videos and interviews with business leaders, academics and thought leaders
- Ensure content is optimised for SEO
- Manage social media properties and drive engagement, report against social media KPI’s, monitor key online communities, identify and develop relationships with key influencers
- Manage blog and source content from associate network
- Podcasting and video editing experience
- Excellent content and copywriting skills - a journalism background /qualification would suit. Business journalism experience preferable
- Excellent visual design and graphics skills for content creation – knowledge of powerpoint, Adobe software’s or similar
- Some knowledge of creating and optimising content for online
- Experienced in the development and delivery of content strategies
- Good knowledge of principles of SEO and Social media strategy and execution
- B2B Marketing publishing experience, with an interesting portfolio of B2B marketing collateral
- Proficiency with Google Analytics, CRM systems, social media analytics and email distribution software packages required.
- Strong project management skills and ability to work to deadlines