Description:
The Content Lead will support the development and execution of a cross-platform content strategy for SSE Airtricity. In this role you will:
- Identify, create and curate compelling copy that will communicate the key messages for SSE Airtricity (Ireland)
- Work in collaboration with various stakeholders and team to develop effective communications that align strategic business goals and objectives to messaging, and drive alignment and understanding of execution of the company’s aspiration, purpose, values and strategic framework
- Take operational ownership of the publishing schedule and have accountability for co-ordinating the internal task management platform
- Maintain existing content production whilst continuously researching and recommending new avenues to increase content reach (across written, audio and video)
- Contribute to ECS wide stand ups to aid content planning and optimise team efficiency
- Analyse key metrics of content marketing and suggest improvements to increase engagement and conversions
Coming from a strong editorial background, our ideal candidate will be an exceptional storyteller, who writes with impact and flair. To be considered for this role, we would love you to have:
- demonstrable experience as a writer or in journalism or related discipline with excellent knowledge, portfolio required
- the ability to craft and execute on a content strategy that aligns with our goals and brand positioning
- a background in content creation / editorial management and excellent stakeholder management skills
- the capability to create shareable content to raise brand awareness while monitoring web traffic and other metrics to identify best practices
- a data-driven mindset and enthusiasm for creating stories from numbers, coupled with a keen interest in the energy sector and its journey to support net zero ambition