Content Writer And Social Media Manager

Description:

The team at Carr Golf has a stellar reputation in the international golf industry, curating luxury golf experiences for discerning travelers to Ireland, Scotland, and the UK, alongside a calendar of bespoke, prestigious amateur golfer events hosted in Ireland, Scotland and the USA. The company is the Irish leader the provision of golf management, marketing, and maintenance services to Golf Clubs, helping them to achieve long-term, sustainable commercial growth.

The ideal candidate is a seasoned B2B and B2C professional, skilled in copywriting, social media management, and email marketing. Moreover, you should have a deep understanding of SEO and a genuine passion for the golf industry.

In this role, you will craft engaging and compelling content that speaks to the interests and passions of Carr Golf's diverse customer base. The candidate should be able to capture the essence of each golf experience and present it in a way that resonates with the given target audience.

Responsibilities:

• Develop and oversee the B2B and B2C content and social media strategy group-wide and help engage the right audiences with the brand.
• Write engaging and persuasive copy for various purposes, including marketing materials, leadership articles, and email campaigns.
• Edit and proofread written materials to ensure accuracy, clarity, and consistency.
• Manage social media platforms and create compelling content to increase engagement and build brand awareness.
• Build and foster community and engagement on social media.
• Implement SEO best practices to increase website traffic and build brand exposure.
• Develop and execute email marketing campaigns to drive sales and engagement.

Requirements:

• Experience in writing captivating and innovative copy that captures the attention of readers and encourages them to connect and interact with the brand.
• Proven track record creating B2B and B2C content strategies and bringing qualified leads to the business.
• Working knowledge of HubSpot, or another, comparable CRM platform.
• Proficiency in various social media platforms and the ability to effectively tailor communication to suit the unique characteristics of each one.
• Strong understanding of SEO best practices and how to implement them effectively.
• Experience with email marketing or automation tools.
• Excellent understanding of golf and the golf industry.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Ability to work independently, take initiative, and manage multiple projects simultaneously.