Description:
This role is all about building relationships and selling in specific Customers ( Customers will depend on the candidates experience)-- the targets are achievable ( all about market share; distribution; margin) but it is a fantastic opportunity because of the brands and the autonomy you have in the role.
A massive sell to this position is Ronan- the Hiring Manager- I know him very well but more important than that, he is highly thought off within the company- experienced, calm, will be a great person to learn from and he said " With this portfolio , we have some iconic brands and best in class activations- you/ the successful Customer Account Manager will be responsible for one of our leading Customers and I am looking for someone who is curious; can link in with field sales and after a year, be looking to move in to a more Senior role."
Official purpose of role
In this role, you will be responsible for developing strong working relationships with Senior Customer contacts; delivering market share and profits within allocated categories as well as creating and delivering the Joint Customer Business Plans.
** To be a success in this role; it is critical that you have a FMCG background and are on strong on forecasting. **
Responsibilities
- Build strong and sustainable customer relationships.
- Negotiate effectively with your customer, e.g. to agree trade terms, trade funding.
- Manage the relationship aspects of key customer ‘events’, e.g. launching of new products, cost price changes, breaches of trade terms.
- Develop and deliver the customer strategic business plan for relevant categories, and the joint customer business plan, working closely with Category Managers and Shopper Marketing.
- Develop and deliver an optimal integrated category promotional plan (including selling the plan with the customer).
- Manage promotional and non-promotional investments with the customer and ensures all agreements are properly documented and stored.
- Work closely with Trading Executives to ensure administrative aspects of promotions are completed.
- Manage the launch of new products with customers, e.g. selling in the new product, providing samples etc
- Ensure effective in-store activation of key events (e.g. promotions, range reviews), providing clear briefings to the Retail Execution Team
- Manage the customer P&L for relevant categories and the overall level of customer investment.
- Manage in-month performance vs forecast, working closely with CBMs and Customer Operations
- Manage accruals and pricing accurately and efficiently.
- Ensure customer is compliant with agreed trade terms; where these are breached seek a resolution and monitor implementation.
- P&L Management: Delivery of Turnover & Business Building Terms targets for specific category
- S&OP Forecasting
- Provision of clear up to date inputs into Business Processes (Promotional Evaluation, Customer
- Business Planning, sales updates, in store tracking, price claim management etc)
- Delivery of required admin for the customer – pricing, rebates, NLF, promo proposals, trade terms, contracts
ALL ABOUT YOU
- Previous experience of performing a CAM role – minimum 2 years.
- Prior commercial experience and exposure to P&L
- Proven history of working within a team environment.
- Shopper Marketing or Category Management experience is preferable.
- Data and digitally curious.