Digital Copywriter

Description:

Full Job Description

CarTrawler is the leading B2B technology provider of the car rental and mobility solutions to the global travel industry. Our purpose is to drive successful partnerships. CarTrawler’s end-to-end technology platform expands our airline and travel partners’ offering to their customers, creating substantial ancillary revenue opportunities. We provide unrivaled breadth and depth of content worldwide, including car rental, private airport transfer, and ride-hailing services.

CarTrawler creates innovative, data-led solutions for some of the largest travel brands in the world, including United Airlines, American Express, EasyJet, Alaska Airlines, SWISS, Hotels.com, and Emirates. As a B2B company, we focus solely on helping our airline and travel partners build their brands, not our own.

For our people, they get to work in an indigenous Irish tech company, in healthy, high performing teams, solving interesting problems.

Role purpose

The Digital & Merchandising Writer is responsible for fostering a user-centred approach to creating high performing copy for digital marketing and product needs. This role sits within the Loyalty team and will work closely with other departments to validate opportunities and create high performing content to meet our commercial goals.

Main Accountabilities and Key Tasks

• Foster a user-centred approach to creating high performing copy to support digital marketing campaigns and product optimisations.
• May conduct or consider market analysis, customer feedback, site and marketing metrics, and usability findings to inform the approach.
• Will collaborate with Product Designers and Product Managers to quickly and iteratively create interaction flows, wireframes, and design mock-ups throughout the design process.
• Can manage multiple projects simultaneously in a fast-paced environment, working to clear plans, deliverables, and timelines.
• Will maintain organised repositories of all copy enabling campaigns and product optimisations, working closely with Translation and Localisation Content Manger.
• Will support Digital Marketing teams (CRM, PPC, Affiliates) by optimising existing copy based on performance metrics, making sure to consider best outcomes across all languages and localisations based on extensive user testing and analytical data.
• Will ensure compliance with corporate and regulatory guidelines (in all markets we play in).