Digital Fundraising Executive

Description:

The Irish Heart Foundation is a community of people who fight to protect the cardiovascular
health of everyone in Ireland. Together we are working to eliminate preventable death and
disability from heart disease and stroke, and to support and care for those living with these
life-changing conditions. We work to achieve this by:

Caring for and speaking out for people in the community living with heart conditions
and stroke, and their families.
Innovating and leading in health promotion and prevention to change health
behaviours and reduce cardiovascular risk.
Building a nation of lifesavers through CPR training.
Campaigning and advocating for policies that support people to live healthier lives.
Information provision.
Our team currently is approx. 75 employees and up to 100 volunteers working towards the
Foundation’s vision of a future where no hearts are broken by preventable heart disease.

Everything we do is dependent on the generosity of the public to continue our vital work. We
are building our Digital Team to become a leader in Digital Fundraising in Ireland. That’s why
this role as Digital Fundraising Executive is crucial.

Whilst experience in fundraising would be beneficial, individuals with digital marketing
background or project management who have skills aligned with those detailed below and a
strong interest in making a difference, would be suitable for this role and encouraged to
apply.

The Role
This role is responsible for the delivery of innovative digital fundraising events and to acquire
new supporters and deepen supporter engagement, whilst achieving income targets.

You will work as part of the Digital Team to help achieve its targets in line with the team’s
wider organisational and fundraising strategies.

Details

Implement a digital strategy to grow income from fundraising events such as remote
Facebook challenges.
Support the Digital Marketing and Fundraising Manager to deliver the Irish Heart
Foundation’s fundraising plan to work collaboratively and grow income for our
fundraising teams.
Work as part of the Digital Team to achieve KPIs and provide data analysis of digital
fundraising activities.
Collaborate across our fundraising teams to maximise supporter acquisition and
retention on social media and fundraising platforms such as Facebook, LinkedIn, Just
Giving etc.
Increase engagement and conversion rates for supporters as part of fundraiser and
donor journeys using social media and email marketing.
Research new opportunities and trends to grow fundraising income to supporters
and identify priorities for investment based on returns.
Develop communication and promotion plans (organic and paid) for recruitment of
supporters via traditional, online and other formats as required.
Ensure relevant web pages and registration forms are up to date, objective focused
and efficient for SEO purposes.

Skills and Experience required

Minimum 2 years’ marketing or fundraising professional experience, with significant
experience in leading social media and digital marketing initiatives.
A third level qualification, preferably in Communications / Marketing, with
significant Digital Marketing course content.
Proven understanding of the customer / supporter journey and able to demonstrate
your ability to apply this to a fundraising setting and achieve objectives.
Experience using a CRM system to manage customer engagement and marketing
Demonstrable experience or solid understanding of how to set up and optimise
campaigns to maximise results on Facebook, Mailchimp or other, Google ads and
paid search / SEM advertising campaigns
Organised, strong project management skills, able to manage multiple projects and
tight deadlines.
Innovative, proactive, strong initiative – this role will involve identifying
opportunities for digital fundraising projects and building business cases for them.
Skills and Experience desired

Experience of raising funds, particularly in an active challenge or community setting
is desirable.
Track record of sharing and embedding digital best practice, upskilling other staff is
desirable
Supporter-focused, passionate about delivering excellent user experience and
cultivating long term relationships with supporters.

Benefits of working with Irish Heart Foundation:

Flexible working with our hybrid working model, our team enjoy more flexibility working from
home and our Head office location in Rathmines (2 days per week office based) or more if you
prefer!
We provide benefits to help you protect your health and financial security; and give you
peace of mind.

Pension scheme with employer contributions, from day 1 of service
Life assurance of 4 times base salary with immediate effect
Income continuance/disability benefit, at no cost to you from day 1 of service
Paid Maternity leave
Company sick pay
Company health checks
Generous annual leave policy including additional company days
Bike to Work Scheme, Travel Saver Tickets, Excellent public transport links
Employee assistance Programme
A wonderful office we are proud of with excellent kitchen and changing facilities
Events organised by social club and Health and Well-being Committee
CPR Training for all employees
Ongoing Training and Development initiatives to help you grow your career with us