Digital Marketing Account Strategist

Description:

We’re looking for a highly-motivated individual to support the client – A US-based social media platform looking to grow its existing and future client base.

As a Digital Marketing Account Strategist, you will be responsible for assisting Client Account Managers in your designated vertical and region to meet clients’ advertising objectives and grow revenue through a combination of performance-driven and awareness-driven campaigns. The Digital Marketing Strategist is an IC responsible for managing and delegating the work appropriately to level 1 Account Strategists to focus on strategic activities that will directly support Client Account Managers in driving revenue.

Core Responsibilities
 

• Assist with pre-launch tasks including, but not limited to: communicating asset requirements, IO generation, Deal Desk approvals, etc.
• Liaise with AdOps team to collect assets, build campaigns, and provide proof of concept via client-ready launch reports and/or screenshot decks
• Monitor campaign pacing on a daily, weekly, and monthly basis
• Provide regular Pacing and Performance updates to Client Account Managers and clients over email and Slack
• Proactively make recommendations to hit pacing and/or performance goals of the client’s advertisers
• Hands-on daily/weekly campaign optimization
• Pull and analyze data to compile compelling and actionable insights that move the advertisers’ business forward
• Create polished, advertiser-ready wrap reports and QBRs
• Provide support and expertise to clients directly via Zoom, Email, and/or Slack communications
• Provide out-of-office coverage for Client Account Managers
• Lead weekly or bi-weekly client calls and capture followups
• Assist advertisers with troubleshooting (ie. Pixel placement, Ads Platform training and/or bugs)
• Recognize and represent Client Account Manager and advertiser needs to management and cross-functional teams
• Proactively identify areas of improvement and continued career development