Description:
Would you like to join the team at Ireland's leading manufacturer and distributor of bathroom products? SONAS Bathrooms employ an experienced team of 80 staff and have been in business for over 40 years. Our purpose that leads our activities is to help people create their perfect bathroom. We supply SONAS Bathroom products to domestic, trade and commercial customers via a network of 400+ trade resellers throughout the country, including most retail bathroom showrooms and builders’ merchants.
Our core values are Support, Openness, New Thinking, Ambition, and Sustainability .
Working alongside the Head of Marketing,you will be responsible for the implementation of brand strategies and the execution of marketing plans to coordinate communications with all audiences connected to SONAS Bathrooms. You will also have an impactful role in our new website build, aiming to create a class leading platform the SONAS brand.
Role Responsibilities:
- Social Media Management - Manage social media paid advertising, generate interesting, relevant, and on-brand content; to build and engage audience. Monitoring comments and responding to customer queries through social media.
- Delivery of social Content Calendar - Create, plan and co-ordinate social media content, deploying all tools available through active social media platforms.
- Implementation of Marketing Strategy to raise the profile of the SONAS Bathrooms brand
- KPI Reporting - Provide detailed reporting using various analytical tools to track campaign performance and effectiveness of all marketing activity to management team
- Website Content Management - Manage/create content and direct structure for website via CMS, including campaign creation and writing SEO optimised blog articles.
- Email Marketing - Brief, design and optimise email marketing campaigns using Mailchimp and Zoho Platforms, for both campaign led and automated customer journeys, for B2B and B2C audiences.
- Provide Field Marketing support to Area Sales Managers on Retail and Commercial Teams, to ensure they receive marketing assets as required
- Ordering and management of Branded Merchandise as required for events and other requirements.
- Event management of virtual and in-person trade, corporate and consumer events ensuring all operations and logistics are well organised.
- Supporting Product Marketing function by creating copy, images, and videos to promote key products, and act as liaison in sharing accurate product and pricing information for use in Public Relations and Influencer communications.
- Key Marketing Contact for SONAS Retailer network, to provide marketing assets
- Supporting all marketing communications activities including advertising, events, leveraging of partnerships, and PR activities.
Knowledge, Skills and Experience
- 2+ years’ experience in a marketing role
- Third level degree or post-graduate qualification in Marketing/Digital Marketing/PR or related field
- Fluent in written and oral English and exceptional writing and communications skills.
- Experience of managing brand communications on social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Experience in using Mail Chimp, Zoho, or other e-mail marketing software
- Knowledge of Google AdWords, Analytics, and Facebook Business
- Experience in managing events, from invitations to operations through to evaluation
- Highly organised individual with ability to work on own initiative and adopts a hands-on approach to getting things done
- Good analytical skills, with ability to measure results and interpret data
- Highly computer literate with excellent knowledge of core Microsoft programmes, specifically PowerPoint and Excel
- Previous marketing experience within bathroom or related interiors industry is a plus, but not essential
- A strong team player with a flexible and agile approach, with experience of building strong business relationships with multiple stakeholders
- Photography, Videography or Graphic Design background an advantage
- Experience with SEO management tools and strategy desirable