Digital Marketing Executive

Description:

Rosie & Jim is looking for a proactive and innovative Digital Marketing Executive to take complete ownership of our digital marketing initiatives. This role involves direct reporting to the company owner and requires a self-starter capable of operating autonomously with minimal oversight. The ideal candidate will possess a blend of creativity and expertise in digital marketing functions, from research and strategy development to execution, analysis, and optimization.

As a Digital Marketing Executive at Rosie & Jim, you will play a pivotal role in shaping our brand's digital presence and driving our marketing success. We are looking for a dynamic, self-motivated individual who can bring innovative solutions and a strategic mindset to our marketing efforts. If you are ready to take on this challenging and rewarding role, we would love to hear from you.

Key Responsibilities:

● Take full ownership of digital marketing initiatives, providing high-level overviews and data-driven recommendations to the company owner.

● Execute digital marketing strategy.

● Manage multiple projects simultaneously, demonstrating experience in coordinating with freelancers, influencers and/or agencies in multiple markets.

● Initiate and oversee the setup of necessary digital marketing accounts and tools, ensuring readiness for strategy implementation.

● Implement and refine the digital marketing strategy based on data insights, optimizing the brand and customer journey.

● Execute a social media strategy, oversee website SEO, and develop an SEO content strategy.

● Create content for SEO and social media.

● Design and execute email marketing campaigns with a focus on collecting first-party data.

● Continually review analytics to adjust resources, budget, and strategies for optimizing campaign performance.

Requirements and Skills:

● Proven experience as a Digital Marketing Executive, with a track record of managing comprehensive digital marketing strategies.

● Strong understanding of social media marketing, both organic and paid which should include content creation.

● Strong understanding of all digital marketing channels and the ability to creatively integrate them into a cohesive strategy.

● Analytical mindset with experience in Google Analytics and other data analysis tools.

● Exceptional communication skills and the ability to clearly explain complex digital marketing concepts and strategies.

● Experience in team management and project coordination.

● Expertise in personalizing customer journeys to enhance user experience and engagement.

● Bilingualism in German is advantageous, considering upcoming expansion plans into the German market. However, not essential.

● Knowledge of, and proficiency in, AI tools like Chat GPT to enhance productivity and innovation in marketing efforts.