Description:
As a Digital Marketing Executive, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy. Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.
Key Responsibilities
- Maintaining and updating our website and order app with new products, product advertisements etc
- Liaising with internal management resources and with suppliers regarding digital marketing resources
- Build, plan and implement the overall digital marketing strategy, managing social media strategies and email campaigns
- Prepare and manage a digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics, Optimising the site for Google organic visibility
- Monitor competition strategies and websites and provide suggestions for improvement
- Develop and maintain digital brochures for our product ranges (Graphic design experience is a big plus but not essential to the role)
Professional Competencies
- Passion for writing, Content Marketing and SEO
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- Ability to clearly and effectively articulate thoughts and ideas on Content Marketing and SEO
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organisational, project management and time management skills
Experience/Qualifications/Training
- 3rd level qualification in marketing, digital marketing, journalism, advertising or PR is preferable.
- Proficiency in MS Office
- 1 Year plus experience in a similar role
- Proven track record in delivering digital content strategies