Digital Marketing Executive

Description:

CAE Parc Aviation is a global business provider of resourcing solutions, operations outsourcing and technical services to the aviation and leasing sectors.

We are going through an exciting journey and evolving from being the market leader in pilot contracting and recruitment into a provider of end-to-end resourcing, and outsourcing of Crew Management and Systems, Crew Planning and Operations Management.

As Digital Marketing Executive, you will help drive go-to-market initiatives while supporting the sales and marketing teams. Working closely with the centralised marketing team, you will be the point of contact for CAE Parc Aviation and will ensure the delivery of key sales and marketing programs that will position Resourcing, Crewing, and Technical services at the forefront of our target customer’s minds.

Responsibilities :

• Communicate with senior management about plans and status of go-to-market, as well as marketing programs and activities.

• Collaborate cross-functionally with the CAE Civil Marketing team to deliver marketing programs.

• Create and publish content on marketing platforms and social media.

• Create monthly newsletters

• Support the broader social media strategy and prioritise job posts based on business needs.

• Day-to-day management, configuration, and optimisation of digital channels for marketing and communication campaigns across CAE Parc’s Resourcing and Technical Services.

• Identify and measure marketing outcomes to increase the efficiency of marketing activities within the company. Define standard KPI’s (key performance indicators) for digital channels and measurements for those standards.

• Liaise with approved third-party agencies for the provision of compelling content such as print and online advertising, promotional products, presentation materials, tender and proposal response document and other sales collaterals as appropriate.

• Create imaginative and compelling content as required.

• Produce and maintain a bid management library to include, but not limited to, case studies, testimonials, copies of bid submissions, presentations, and related materials.