Digital Marketing Officer

Description:

Working within the Marketing and Student Recruitment Department, the role holder will take ownership of the day-to-day maintenance of the NCI website, becoming the main point of contact internally for website changes and updates. The role holder will contribute knowledge of best practice for SEO, UX and writing for the web. The position requires auditing and updating the site on an ongoing basis, working with content editors to ensure consistency in design and copy across the site and working with web developers to troubleshoot any technical issues.

Marketing Campaign Manager

• Key Relationships: *

• Marketing Campaign Manager (reports to)
• Director of Marketing
• Marketing Team
• Web development company
• Content editors (individuals across the college who look after department web pages)
• Daily administration of the NCI website to include:
• Creating pages and new content for ncirl.ie

• Content updates

• Auditing the website on a continuous basis

• Troubleshooting technical issues

• Continuously working on the site’s SEO

• Creating landing pages for lead generation purposes

• Train content editors to make edits to department web pages.
• Assist departments in the development of their online presence.
• Work with web developers to carry out technical SEO amendments and adjustments.
• Contribute knowledge of user experience and consumer user journeys in the ongoing development of the site.
• Create optimised landing pages for the purposes of lead generation.
• Use Google Analytics and Siteimprove to report on the functioning of the site.

Work as a member of NCI’s digital team to deliver the college’s annual digital content calendar, contributing engaging content that supports the college’s communications and events including but not limited to blog posts, webpages, videos, and images.