Digital Marketing Specialist

Description:

Kneat enables regulated organizations to move from paper-based validation to intelligent, digitized, paperless solutions. And we do it through the ongoing development of a powerful, purpose-built software platform. In 2014, after eight years of intensive development, we launched Kneat Gx—the world’s most advanced validation software to help revolutionize the speed, precision, transparency, and intelligence of validation in the Life Sciences sector. Our software is now used by some of the world’s leading Life Sciences companies.

What We’re Looking For

As we enhance our global expansion efforts and go-to-market strategy, we are looking for an enthusiastic Digital Marketing Specialist to join our incredible Marketing team.

Position Summary

Reporting to our Manager, Growth and Digital Marketing, the Digital Marketing Specialist is responsible for maximizing performance of digital programs for global business segments. This position will be instrumental in growing and optimizing a variety of existing tactics, as well as conceiving, building, and launching new digital strategies.

With specific focus on paid advertising, paid social, web conversion rate optimization, and email, you will be expected to increase lead generation through data, segmentation, platform expansion, and creative testing. If you are naturally curious about what factors drive B2B buyer behavior and use that curiosity to develop new tests and insights that delight users and promote growth, you will be a great fit.

This role is remote and may be based in Ireland or North America. We recognize this may result in you being in a different time zone. This role needs to work alongside our Sales and Marketing teams based in PST, EST, GMT, and CET time zones where we will have periodic or recurring meetings and where flexibility will be required.

Primary Responsibilities

• With the Manager, Growth and Digital Marketing, drive digital programs from inception through execution and support digital marketing strategies and campaigns to generate leads and awareness globally.
• Support the development of the digital roadmap and execute against it.
• Measure, track, and optimize on channel and program performance so that we consistently achieve and exceed key brand and growth KPIs.
• Reporting across all digital channels results and marketing lifecycle results as required.
• Lead with a data-driven mindset, utilizing and enhancing live dashboards in HubSpot, and other tools as needed, to make decisions.
• Align and collaborate cross-functionally across marketing and organization-wide to maintain a cohesive strategy.
• Be passionate and curious around digital marketing and growth best practices to consistently bring new ideas to the table.
• Run tactics touching all aspects of the buyer/customer journey, including acquisition, upsell, cross-sell, loyalty, advocacy, and renewal to drive revenue growth.
• Working with the marketing team, lead the development and management of direct marketing workflows and website landing pages.
• Responsible for execution of paid media strategy, planning, and buying across paid search, programmatic display, affiliate, native, and paid social tactics.
• Collaborate with marketing, business development, and sales to support results-driven and efficient account-based marketing(ABM) programs.
• Develop and drive lead generation and nurturing tactics, supporting strategic objectives, and generating qualified leads and opportunities.
• Proactively research new technologies, as applicable, to improve program performance.