Description:
On behalf of our client, we are seeking a Marketing and Event Specialist to join a dynamic team and drive impactful marketing initiatives. This role offers an exciting opportunity to shape brand presence through strategic marketing, digital engagement, and event planning. If you have a passion for content creation, social media management, and executing high-impact events, we’d love to hear from you.
Key Responsibilities
Social Media & Digital Marketing
- Develop and execute social media strategies to enhance brand visibility and audience engagement.
- Monitor trends and adjust strategies to maximize engagement and reach.
- Create and manage content calendars, ensuring alignment with brand messaging.
- Oversee the creation of high-quality content for social media, newsletters, and promotional materials.
- Manage digital marketing efforts, including SEO, SEM, and online advertising, to drive traffic and engagement.
Campaign & Content Management
- Plan and execute marketing campaigns across digital, social, email, and traditional media.
Event Planning & Execution
- Plan and oversee corporate events such as expos, product launches, and conferences (6-8 events per year).
- Coordinate logistics, promotional materials, and post-event follow-ups to maximise impact.
Collaboration & Stakeholder Engagement
- Work closely with the sales team to develop pricing strategies, promotions, and sales materials.
Requirements
Experience & Skills
- Minimum of 4-5 years’ experience in B2C marketing, preferably in a similar role.
- Proven track record of successful marketing campaigns and event management.
- Strong analytical skills with experience in digital marketing tools (Google Analytics, CRM software, social media platforms, graphic design software).
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
Education & Personal Attributes
- Bachelor’s degree in Marketing, Event Management, Business Administration, or a related field.
- Highly organised with a keen attention to detail.
- Ability to work independently and in a team environment.
- Proactive, adaptable, and thrives in a fast-paced setting.