Description:
Our client is long established profitable technical company seeking a Digital Marketing Specialist to drive the Digital Marketing piece. Work closely with MD and Management Team. This is an exciting opportunity for someone to establish the role and progress with the company with full support and training.
- Create and upload copy and images for our websites
- Drive increased traffic to the company pages using SEO techniques
- Collaborate with internal teams to create landing pages and optimize user experience
- Create and manage new marketing strategies and measure successful responses
- Write, dispatch and monitor email planned marketing campaigns
- Research new online media opportunities that may benefit Electro including mobile, social media, development of blogs, vlogs and forums
- Design website banners and assist with web visuals
- Design and manage new specialist product niche websites
- Conduct keyword research and web statistics reporting
- Contribute to social media engagement and brand awareness campaigns
- Use web analytics software to monitor the performance of websites and make recommendations for improvement
- Liaise with our sales staff to enable contributions to company and industry blogs
- Improve and expand e-communications and newsletter, internal and external
- Develop and integrate content marketing strategies
- Keep up to date with current digital trends
- Manage our growing contacts database and lead generation activities
- Measure and report on the performance of all digital marketing campaigns