Digital Marketing Specialist

Description:

The successful candidate for this role will use the values of the company to embrace the day-to-day management and operation of our Digital Marketing, report to key stakeholders, develop a strong relationship with internal departments, alongside spearheading new digitally driven ideas and ensuring they are at the forefront of innovative digital communications.

Key responsibilities of this role:
• Responsibility for the planning and execution of key functionality and content on related sites, working closely with agencies and colleagues in Marketing, Product and IT.
• Work closely with the Customer Experience team (CEX) to ensure the online journey is seamless
• Implement a strong SEO programme to optimise for key brand & search terms.
• Develop a fully integrated digital marketing strategy that will deliver on key business objectives across customer acquisition, retention, customer satisfaction and brand awareness.
• Work with our agency on all AdWords campaigns to optimise spend and performance based on identified insights.
• Ownership of reporting and insights from reporting platforms including Google Analytics, Einstein Analytics, Salesforce and others.
• Responsible for the consistent online presence and promotions for the Value Chain Department through Search, Display, Social, and other online channels, including biweekly reporting.
• Monitor the latest social media and digital marketing trends and drive new ideas for best practice
• Create and deliver a content-marketing strategy to be agreed with the Head of Marketing Communications and Corporate Affairs
• Responsibility for management of Websites, and support across dealer digital marketing
• Responsible for developing the awareness, engagement and growth of key Brand sponsorship platform, the Face It Down app. Focus on digital communications, with support of the wider Marketing team for ATL comms

Skills Required:
• Minimum of 3 years digital marketing experience, including developing and executing digital campaigns that support wider business objectives
• BS/MS degree in marketing or a related field
• Strong digital marketing skills and knowledge base
• Experience with SEO (on-page, off-page, technical)
• Understanding of digital marketing for lead generation
• Ability to work collaboratively with a range of different colleagues and stakeholders
• Ability to lead and manage creative social media communications
• Content creation
• Working knowledge of Google Analytics
• Strong understanding of Google AdWords