Description:
Alternatives is delighted to be working with a prominent national organisation, to hire a Direct Mail Media Product Manager.
This is a flexible hybrid position with a fixed term contract of 12 months based in Dublin 1 with a competitive salary and bonus.
As Direct Mail Media Product Manager, you will be reporting to the Product and Digital Lead and will be responsible for driving the commercial volume agenda.
- Work with the Product & Digital lead to develop and implement strategically driven marketing plans that align with the strategic direction of the business
- Work with the Product & Digital lead to drive the commercial volume agenda for all Direct Mail products
- Product development for all Direct Mail products
- Deliver integrated product plans that, upon implementation, maximise product potential and deliver on market share and profit targets
- Manage all Direct Mail product development working with the Product & Digital Lead, CDO & the digital team
- Working with the communications team to launch and grow all parcel product & services
- Meet or exceed annual sales and profit targets by product line as specified in strategic plan
- Proposition Research. Plan and manage business cases for each proposition
- Work with the marketing operations team to create and manage all Mail Media product stock & Services
- Work collaboratively with the retail business to lead the development and roll out of Direct Mail products/services
- Collaborate with a wide variety of internal and external stakeholders to deliver on required output
- Leverage customer insight and sales channel feedback to create product propositions.
- Experience in selling via Ecommerce Channels and Direct Mail knowledge & experience is essential
- Demonstrate a proven ability to deliver on commercial objectives.
- A relevant third level qualification in business/ marketing is required
- Technical/Professional Knowledge
- Results Focused
- Commercial Awareness
- Initiative
- Decision making/ judgement