Director

Description:

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
Come work at a company where innovation and teamwork support the most exciting missions in the world! For over 20 years, F5 have been the industry leader in application delivery. Now, we’re helping our customers improve the performance and security of their applications, whether in the cloud or through the edge. F5 is the only company on the planet that powers applications from development through their entire lifecycle so our customers—enterprise businesses, service providers, governments, and consumer brands—can deliver differentiated, high-performing, and secure digital experiences to their customers.
But our success isn’t driven solely by what we do. We also care deeply about how we do it. Our culture is how we live, every single day, and it’s producing exceptional results—not only for our customers, but also for our employees. We understand that your life is about more than just work, and we’re committed to a culture that supports your whole life.
Position Summary
As the Director, Demand Generation you will lead demand generation for our NA and LATAM theaters and support our APCJ and EMEA marketing teams. You will partner closely with our field marketing leaders to drive cohesive marketing plans and engagements, ensuring that we’re optimizing our portfolio go-to-market activities at scale.
You will be responsible for leading strategy and execution for our email and nurture programs, webinars, and content syndication, ensuring that we take a customer-first approach towards engaging our prospects and existing customers. We are looking for someone who can work cross-functionally across our product marketing, solutions marketing, and field marketing teams to ensure we’re prioritizing the right activities and aligning on our quarterly and annual plans, targets, and results. Finally, you will partner closely with our BDR organization to support demand operations, ensuring that the BDRs are aware of our marketing calendar, are optimizing sequences, and sharing feedback on marketing programs, messaging, and content.
This is a player-coach role and will be responsible for both strategy and execution. You will lead a small team with the potential to grow upon demonstrating impact.
Duties/Responsibilities:
Build and execute email marketing, nurture, webinar, and content syndication programs for NA and LATAM theaters while supporting APCJ and EMEA as required
Drive best practices across our demand generation programs across all theaters ensuring that we prioritize a customer-first approach
Partner closely with marketing operations, product marketing, and solutions marketing to continually refine audiences and personas for outbound marketing
Support continual testing of new messaging, content, and offers to determine what is and isn’t converting across our portfolio
Source and manage vendors for lead generation activities
Lead interlock with our BDR team to align on the campaign calendar, sequences, and feedback on marketing content and programs
Collaborate with marketing operations to continually refine our lead scoring, lead management, and marketing database activities
Analyze demand generation performance and build insights to build narrative around marketing impact on pipeline, leads generated, and optimize budgeting
Monitor competitors’ demand generation tactics and content, and maintain targets and benchmarking metrics
Mentor and recruit demand generation team
Education and Experience:
BA/BS in business or technical discipline; MBA is a plus
7+ years experience in demand generation or growth marketing in enterprise SaaS
2+ years leading and mentoring high-performing demand generation teams
Highly experienced at enterprise B2B email and lifecycle marketing, webinars, content syndication, and other demand generation programs
Exceptional understanding of the SaaS demand journey tied to quantifiable metrics
Demonstrable experience analyzing marketing data, driving insights from performance, and rapidly iterating on results
Ability to thrive in a matrixed organization and build rapport with field marketing, marketing operations, content marketing, and product/solutions marketing partners
Experience partnering closely with BDR/SDR and field sales organizations
Proficiency in Marketo, Eloqua, or HubSpot, and hands-on experience in Salesforce
Strong interpersonal skills and ability to build trust with cross-functional stakeholders
International marketing experience (APCJ, EMEA) nice to have

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
Come work at a company where innovation and teamwork support the most exciting missions in the world! For over 20 years, F5 have been the industry leader in application delivery. Now, we’re helping our customers improve the performance and security of their applications, whether in the cloud or through the edge. F5 is the only company on the planet that powers applications from development through their entire lifecycle so our customers—enterprise businesses, service providers, governments, and consumer brands—can deliver differentiated, high-performing, and secure digital experiences to their customers.
But our success isn’t driven solely by what we do. We also care deeply about how we do it. Our culture is how we live, every single day, and it’s producing exceptional results—not only for our customers, but also for our employees. We understand that your life is about more than just work, and we’re committed to a culture that supports your whole life.
Position Summary
As the Director, Demand Generation you will lead demand generation for our NA and LATAM theaters and support our APCJ and EMEA marketing teams. You will partner closely with our field marketing leaders to drive cohesive marketing plans and engagements, ensuring that we’re optimizing our portfolio go-to-market activities at scale.
You will be responsible for leading strategy and execution for our email and nurture programs, webinars, and content syndication, ensuring that we take a customer-first approach towards engaging our prospects and existing customers. We are looking for someone who can work cross-functionally across our product marketing, solutions marketing, and field marketing teams to ensure we’re prioritizing the right activities and aligning on our quarterly and annual plans, targets, and results. Finally, you will partner closely with our BDR organization to support demand operations, ensuring that the BDRs are aware of our marketing calendar, are optimizing sequences, and sharing feedback on marketing programs, messaging, and content.
This is a player-coach role and will be responsible for both strategy and execution. You will lead a small team with the potential to grow upon demonstrating impact.
Duties/Responsibilities:
Build and execute email marketing, nurture, webinar, and content syndication programs for NA and LATAM theaters while supporting APCJ and EMEA as required
Drive best practices across our demand generation programs across all theaters ensuring that we prioritize a customer-first approach
Partner closely with marketing operations, product marketing, and solutions marketing to continually refine audiences and personas for outbound marketing
Support continual testing of new messaging, content, and offers to determine what is and isn’t converting across our portfolio
Source and manage vendors for lead generation activities
Lead interlock with our BDR team to align on the campaign calendar, sequences, and feedback on marketing content and programs
Collaborate with marketing operations to continually refine our lead scoring, lead management, and marketing database activities
Analyze demand generation performance and build insights to build narrative around marketing impact on pipeline, leads generated, and optimize budgeting
Monitor competitors’ demand generation tactics and content, and maintain targets and benchmarking metrics
Mentor and recruit demand generation team
Education and Experience:
BA/BS in business or technical discipline; MBA is a plus
7+ years experience in demand generation or growth marketing in enterprise SaaS
2+ years leading and mentoring high-performing demand generation teams
Highly experienced at enterprise B2B email and lifecycle marketing, webinars, content syndication, and other demand generation programs
Exceptional understanding of the SaaS demand journey tied to quantifiable metrics
Demonstrable experience analyzing marketing data, driving insights from performance, and rapidly iterating on results
Ability to thrive in a matrixed organization and build rapport with field marketing, marketing operations, content marketing, and product/solutions marketing partners
Experience partnering closely with BDR/SDR and field sales organizations
Proficiency in Marketo, Eloqua, or HubSpot, and hands-on experience in Salesforce
Strong interpersonal skills and ability to build trust with cross-functional stakeholders
International marketing experience (APCJ, EMEA) nice to havem