Description:
Develop, implement and manage pricing strategies of our B2C business in order to maximise revenue, profitability, and market competitiveness. This role involves a combination of strategic planning, data analysis, cross-functional collaboration and project management.
Your tasks:
Consumer Insights
- In close collaboration with our research team, gather and interpret consumer data to understand purchasing behaviour, price sensitivity and willingness to pay across geographies and consumer segments
Competitive Analysis
- Conduct market and competitor analyses to identify pricing opportunities and threats
- Stay updated on industry trends and consumer expectations related to pricing
Pricing Technology Expertise
- Be the company leader and centre of expertise when it comes to pricing and discounting best practices and latest technologies
- Recommend and support the implementation of pricing-related technology enhancements
Pricing Strategy Development
- Develop hypotheses for pricing and discounting strategies optimizations
- Lead the validation of those hypotheses through appropriate consumer research or testing
Pricing Implementation
- Lead the implementation of the defined pricing and discounting strategies through cross-functional collaboration and disciplined
Communication & Reporting
- Ensure clear and consistent communication of pricing changes to internal teams and external customers through collaboration with our customer service and CRM teams
- Put in place the appropriate performance monitoring and reporting tools to assess and communicate the effectiveness of pricing strategies and execution with upper management
You bring to Lingoda:
- Master’s degree in Business, Marketing, Economics or other relevant academic background
- Several years of experience in pricing strategy and execution in a B2C environment
- Proficiency in pricing analytics, data analysis tools, and latest pricing technologies
- Strong analytical and quantitative skills
- Good communication and cross-functional collaboration skills