Fundraising Marketing Manager

Description:

Full Job Description

Reporting to the Director of Fundraising & Marketing, the primary objective of the Marketing Manager is to drive enhanced engagement with Pieta’s work with both existing supporters and the wider public. The role will manage our external all fundraising campaign communications, safeguard our brand and drive compelling fundraising content and messaging.

Education, Skills & Experience Required:

• Third level degree in strategic marketing or communications is required

• Minimum 5 years’ communications/marketing experience, with significant experience in leading social media and digital initiatives

• A strong track record in cross functional working, working within a high performance team, and leadership within a team setting.

• Highly developed project management skills and the ability to lead and prioritise multiple projects and cross-functional teams.

• Proven ability to translate organizational messages and objectives into compelling content

• Proven track record in developing and executing highly effective creative and digital campaigns

• Proven experience of working with and understanding of CRM systems and ensuring quality and actionable data

• Understanding of GDPR within a fundraising context

• Highly developed campaign analysis and reporting skills with the ability to plan for and identify actionable insights which optimise campaigns

• Experience of brand and internal communications management in a large organization/corporate setting

• Delivery of excellence in execution and high performance campaigns through third party suppliers

• Advanced expertise in leveraging social media channels – Facebook, Twitter, LinkedIn

• Knowledge of website analytics, SEO/SEM and Google advertising with demonstrated success in increasing website traffic, lead generation and conversion rates