Gaming Promotions Manager

Description:

The role: We are looking for a Gaming Promotions Manager for Betfair International to be based in our Dublin office.

This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both! We will kit you out to work from home but know that working as a team is what makes us great and spending quality time together is essential for keeping us mission aligned.

The Gaming Managers role is to manage, report and optimise the gaming proposition used in digital channels. The successful candidate will ensure that strategies are effectively communicated to key stakeholders while ensuring plans are executed to high standard and learnings drawn from each offer execution and test.

Working with the Head of Acquisition, the Gaming Promotions Manager will lead on the gaming proposition to deliver against strategic digital goals by leveraging insight and customer research. You will be responsible for the creation, optimisation, and QA of acquisition landing pages across all regions. You’ll also map, optimise and test customer journeys in order to deliver best in class conversion performance.

Other responsibilities include:

• Utilise customer insights and analytics to continuously improve promotional proposition, messaging and creative.
• Monitor and report on competitor offerings and make recommendations to evolve our promotion strategy accordingly.
• Work closely with the product team to identify new promotional opportunities and improvements to existing tools.
• Work with business stakeholders to ensure all promotional assets are compliant with current International regulations.
• Owning the promotional relationship with Customer Service by offering support and knowledge sharing sessions.
• Create and maintain documentation processes in a centrally stored area for audit and internal review.

We are looking for a sports enthusiast that stays connected to the world of sport and is commercially aware; understanding the impact of the promotions and the potential risk/costs involved. You enjoy all things data and are able to find the most relevant insights and make recommendations accordingly. You are a go-getter that can work independently with a passion for hard-work and results.

As this is a customer facing role, you must have strong attention to detail, so all marketing communications need to be on brand, factually correct, legally compliant and will ultimately deliver a first-rate customer experience.

As the ideal candidate you will have:

• Excel & PowerPoint skills.
• Stakeholder Management: Ability to liaise with multiple high-performing teams and ensure they are aware of all activities.
• Flexible: Adaptable to a changing environment and tactics.

Core competencies

• Collaboration: We win by having the best people, working well together and building strong relationships.
• Integrity: We take pride in doing what’s right. No exceptions.
• Agility: We adapt at pace and with purpose and thrive amid change.
• Behavioural Competencies: The successful candidate is likely to possess:
• Strategic Mindset: takes a long-term view and anticipates future trends and implications.
• Business Insights: has a nose for business, uses insights to impact commercial drivers.
• Drives Results: gets stuck in and achieves results that impact the bottom line with high levels of energy and enthusiasm.
• Collaborates: is a team player - works with others across the business to get things done.
• Communicates effectively – Continuously working with teams to get things done.
• Customer focus: Thinks about customers 24/7, and puts them at the heart of all that we do