Description:
The ideal candidate will be a data-focused individual with an affinity for experimentation and creativity. They must have a strong understanding of digital marketing trends, best practices, and tooling and will be competent at building and running reports to demonstrate their results and findings. They preferably have strong B2B experience and an understanding of running digital ads on a closed website. If you meet this criterion and are a team player who wants to join a growing team, we want to hear from you!
WHAT YOU WILL DO
- Work with the Marketing & Advertising Manager to develop a cohesive social media advertising & PPC ad strategy geared for lead generation.
- Manage the implementation of Sales & Marketing Campaigns, working with the eCommerce Executive and Marketing Executive to develop any landing pages or blog content that may be needed.
- Oversee email marketing campaigns from conception to execution, including copy and design.
- Carry out keyword research and coordinate with the eCommerce Executive and Marketing Executive as required.
- Work with the Sales team to develop and improve our tender resources and documentation.
- Work with Product Specialists in Sales and onboarding team to support and ensure actions are optimised for converting leads into new business sales. This may mean supporting Product Specialists on an ad hoc basis with bespoke pitch templates for high-value customers.
- Manage any external vendors and agencies as required.
- Build and generate any relevant reports required to demonstrate an ROI on advertising and campaign expenditure.
WHAT YOU WILL BRING
- 3-5 years’ experience in a similar Digital Marketing function, ideally within a B2B environment.
- Strong familiarity with Google, LinkedIn, and Facebook advertising.
- Proficiency in email marketing, ideally within a B2B environment, using the likes of Mailchimp, HubSpot or comparable CMS/CRM.
- Able to work on your own and work well with others in the team and larger organisation.
- Strong communication and presentation skills.
- Analytical mindset with a creative flair for copy and design.