Haematology Brand Lead

Description:

GlaxoSmithKline (GSK) is a world leading research-based pharmaceutical company that combines both individual talent and technical resources to create a platform for the delivery of strong growth in a rapidly changing healthcare market. Our mission is to improve the quality of human life by enabling people to do more, feel better and live longer.

GSK Oncology has a commitment to the discovery and development of new oncology therapies with the life-changing potential of helping patients with cancer, in four areas of cancer research: Cancer Epigenetics, Immuno-Oncology, Oncology Cell & Gene Therapy and Synthetic Lethality.

As the Haematology Brand Lead, you will be responsible for coordinating the overall launch plan for a new asset in haematology and being accountable for the delivery of marketing plan.

In addition, this role will also work with the cross-functional team of Medical, Market Access, Regulatory and other supporting functions to make sure we have a ‘best in class launch’ and to coordinate with the Region to share and learn from best practice and work at pace to implement.

Oncology is an extremely important and high-profile area for GSK, making this role similarly high-profile in its successes. It’s a dynamic, fast paced therapy area offering real variety of experience, challenge and knowledge, and is also highly competitive. Our oncology products have a transformational impact on our patients and their loved ones, so this is a fantastic role for anyone passionate about transforming the lives of patients.

In this role you will

• Take accountability to develop and deliver clear strong marketing plans and execution

• Partner excellently with cross functional Teams to develop and execute and winning launch plan

• Support launch excellence process and milestones with the regional team

• Leadership of the marketing team on the development and execution of a competitive marketing plan

• Build strong and collaborative relationships with regional team to ensure strong alignment between Ireland team and key stakeholders

• Ensure all activities and plans are executed in alignment with GSK’s high ethics and compliance standards and all applicable local legal requirements and regulations.

• Role model GSK’s values and expectations. Adhere to GSK Code of Business Ethics, the IPHA Code of marketing practice for the pharmaceutical industry and in line with scientific engagement principles.