Head Of Marketing

Description:

Our client, a top player in the corporate education industry offering a vast selection of online courses, is looking for a talented professional to join their expanding team as the Head of Marketing. The successful candidate will be responsible for designing and implementing marketing strategies to drive growth in key areas.

The ideal candidate is a visionary leader with excellent communication skills, a digital focus, and a proven history of creating and executing successful marketing campaigns that enhance brand image and improve perception among both B2C and B2B clients. The role may evolve over time, so the candidate must be comfortable with an adaptable work environment.

What is in it for you?

Attractive salary | Flexible working arrangements | Growth opportunities

Responsibilities:

• Creation of a strategic marketing plan to help deliver scalability and growth in line with business planning.
• Management of the marketing campaigns, reporting to senior management.
• Competition analysis.
• Management of budgets and ROI.
• Overseeing the website and roadmap to deliver increased sales through eCommerce.
• Brand positioning.
• Devising strategies to position the brand in the industry at large and within the company’s target sectors.
• Event planning, including development of regional events and conference participation plan.
• Creation of materials aimed at promoting growth, such as distinctive messaging, capability description, reports, sales and business development materials in collaboration with the content division.

Requirements:

• Bachelor’s Degree or higher degree in Marketing.
• Working experience in a digital marketing role.
• Ability to blend strategic thinking with hands-on implementation skills.
• Adaptable to a dynamic start-up atmosphere.
• Excellent communicator with strong attention to detail.
• A skilled multitasker with the capability to perform efficiently in high-pressure situations.