Head Of Marketing

Description:

Volkswagen Passenger Cars, one of the world's most iconic and recognised brands, is recruiting for a Head of Marketing to lead the marketing operations in Ireland. Volkswagen has a long heritage in Ireland as it was the first country outside of Germany to assemble the inimitable Beetle. Over the following decades, it has become one of Ireland's most beloved automotive brands. In recent years, with the launch of the all-electric ID. range, Volkswagen has become the definitive market leader in the electric car segment topping the sales charts in 2021, 2022 and 2023 (year-to-date). The automotive sector is transitioning towards digitalisation, electrification, new ownership models and shared mobility concepts. The successful candidate will play a vital role in helping steer the brand through this new and evolving landscape.

Reporting to the Volkswagen Brand Director, the successful candidate will:

• Develop and implement the Volkswagen marketing strategy in Ireland – liaising with Volkswagen HQ to ensure alignment
• Co-ordinate marketing activity across ATL advertising, digital, PR, CX, events & sponsorship
• Maintain a strong focus on digitalisation and CRM for the brand as new projects and tools come online
• Plan and manage the Volkswagen Ireland marketing budget to ensure brand and business KPIs are supported
• Liaise with other brand & group functions (Sales, Product, Retailers, Aftersales) to support marketing topics
• Lead and empower the marketing team (four) to hit both personal development and business objectives

Candidates must have a proven track record of success in a senior marketing role with leading international brands and demonstrate strong leadership, strategic and operational skills. Automotive experience will be an advantage.