Description:
As the Senior Integrated Growth Marketing Manager, you will play a pivotal role in driving the discovery and development of lead generation channels across the markets. You will own the end-to-end local marketing strategy, execution, and performance, crafting and implementing demand strategies that identify and convert early adopters into loyal customers and brand evangelists.
What You'll Do
- Strategic Leadership: Develop go-to-market (GTM) fundamentals, including messaging and positioning, with a strategic focus on maximizing pipeline and conversion.
- Cross-functional Collaboration: Work closely with local sales, central marketing, and digital marketing teams to create and execute demand and field marketing programs that accelerate pipeline growth.
- Campaign Ownership: Own content and integrated campaign strategy and execution, working collaboratively with partners across Sales, Growth, and Marketing Operations.
- Initiative Execution: Lead complex, cross-functional initiatives that drive the business forward, ensuring pipeline growth and alignment across multiple teams and stakeholders.
- Growth Metrics: Drive growth at the territory level by developing and reporting on key KPIs, assessing pipeline health, and identifying challenges and priorities.
- Customer Insights: Conduct in-depth customer and market research to gain insights into target audiences and personas, informing strategic decisions on where and how to win.
- Geographical Strategy: Identify and account for regional differences within your focus markets, tailoring marketing strategies with a geographical perspective.
- Team Contribution: Contribute to broader team initiatives, leveraging insights to inform program and content needs, and communicate strategies and timelines effectively across teams.
- Budget Management: Track ROI and budget, influencing the allocation of marketing spend based on past performance insights.
Qualifications:
- Experience: 5-10 years of experience in regional/growth marketing within Northern European markets.
- Track Record: Proven success in developing demand generation strategies and uncovering new marketing channels for growth.
- Innovative Mindset: A hacker’s mentality with a relentless drive to find innovative ways to achieve goals, even when challenging conventional wisdom.
- Analytical Skills: Strong analytical skills with a history of measuring and enhancing marketing channel performance.
- Collaboration: Excellent communication and collaboration skills, capable of effectively working across multiple teams and stakeholders on a global scale.
- Communication: Superior verbal and written communication skills, with the ability to engage directly with executives and senior leaders.
- Language Skills: Written and verbal fluency in English and French is required; additional European languages are a bonus.