Description:
Immunology disease can destroy the lives of people, their family with a huge impact on the resources of local health economies. However, the right treatment can allow these people to live their lives to the full & allow the health economy to be more efficient & effective.
BMS is the leading the class with the most exciting & extensive pipeline in immunology globally where we will launch 12+ indications over the next 5 years in dermatology, gastroenterology and rheumatology, making a real difference in treating autoimmune conditions.
There exists an exciting opportunity to join the Fast-Growing Pipe-Line-Rich Immunology Team within BMS’s Innovative Medicines Business Unit working in Dermatology with the aim of improving & transforming the lives of patients, their families & the NHS.
Role Specification
- This is a newly created senior sales role, fully responsible and accountable for strategic account planning, sales execution and local market access. This will be a highly autonomous role in which you will be expected to take full responsibility for the planning and delivery of your sales and access objectives.
- You will draw on the cross functional team members to capitalise on their insight and experience, adopting a “One team” mindset. However, you will view your territory as your own business. You will lead on local business strategy and will have significant decision-making responsibility that will require a high degree of business acumen, allied to a deep understanding of our therapy area and evolving healthcare environment.
- You will you engage and deliver a true omnichannel experience for customers, proactively deploying appropriate channels and marketing mix to deliver a sequential tailored sales call, using customer experience data and digital asset analysis to target commercial performance with right HCPs at the right time through the right channel.
Key Duties And Responsibilities
At launch (post-marketing authorisation):
- You will demonstrate ability to execute your sales and access account plan to achieve your territory sales objectives
- Continuously absorb, interpret and deliver complex clinical data
- You will be accountable for analysis of key challenges within your account, leveraging opportunities and driving change to deliver end to end customer-centric service from pathways to promotion
- You will have exceptional key account management skills, where you will deliver on sales ambition through execution of your tailored strategic account plans
- Demonstrate comprehensive and in-depth environment and competitor analysis skills
- You will need to be able to localise and execute national marketing strategy to change behaviours, adapt to customer segments, leveraging the suite of omnichannel initiatives to enhance your sales call
- Ability to tailor your calls to customer segments, sharing insights and advocacy with BMS colleagues in order to provide rich peer to peer engagement to achieve the overall desired business outcome
- Identify and co create pathway solutions with internal and external customers that resolve pain points, local issues, bottle necks and barriers
- Form strategic relationships with customers and stakeholders at all levels in your territory
- Translate insights to strategic actions informing payer Value Proposition
- Ensure formulary access and protocols are in place
Disease Knowledge & Selling Expert
- Be confident and effective working via digital/ virtual interface, and face to face
- Be disease expert in our specific field, with very high clinical, product & disease knowledge with the ability convey that knowledge to improve the lives of patients with BMS products.
- Ability to access key stakeholders remotely & face-to-face, understand their needs & change their behaviour by delivery benefits of BMS products to improve the lives of patients.
- Become an expert in BMS Value Selling Model.