Description:
About the Role
The role purpose is to deploy and deliver winning marketing plans for our strategic brands with our key account customer base, meeting both brand and commercial objectives. The Manager will partner the brand and customer marketing team, the commercial teams, and our responsibilities to translate commercial & marketing objectives into strong and robust campaigns. Ensure our brands engage consumers in a way which builds positive brand equity.
Key Accountabilities
- Develop and execute the annual on trade BTL channel plan which engages the customer and consumer and drives conversion in line with brand strategy
- Set clear KPI’s and measures across all BTL activity performance from a ROI perspective making recommendations based on thorough performance review of your brands.
- Working closely with the brand and channel managers, develop the BTL agency briefs by core brands for the on trade
- Liaise with the sales teams to ensure trade marketing strategies are aligned and contribute to driving sales strategies
- Customer engagement – creation of compelling sell-in tools to aid the sales team in winning in trade
- Create joint business plans with commercial teams to build/enhance partnerships with our key account customers.
- Cross functional working with the finance and sales teams to understand the commercial performance of your brands, highlighting and recommending action as required, and identifying opportunities for further revenue and profit growth.
- Management of BTL Key Account budget across core brands in the on trade portfolio
- Continuously observe market trends and search for new business opportunities in the market, identifying potential for improving and adding new marketing activities.
- Monitor expenditure of external agencies, developing and deploying internal resource/agency where possible and practical.
- Track, record and evaluate all results of marketing activities implemented.
- Internal Communications – manage internal communications throughout the year on the BTL plan across C&C Group