Market Analyst

 

Description:

CarTrawler is the leading B2B technology provider of the car rental and mobility solutions to the global travel industry. Our purpose is to drive successful partnerships. CarTrawler’s end-to-end technology platform expands our airline and travel partners’ offering to their customers, creating substantial ancillary revenue opportunities. We provide unrivaled breadth and depth of content worldwide, including car rental, private airport transfer, and ride-hailing services.

CarTrawler creates innovative, data-led solutions for some of the largest travel brands in the world, including United Airlines, American Express, EasyJet, Alaska Airlines, SWISS, Hotels.com, and Emirates. As a B2B company, we focus solely on helping our airline and travel partners build their brands, not our own.

Role Purpose

A Market Analyst is a role within a dynamic, fast-paced area of the business, responsible for ensuring that the company holds a competitive position across the various destinations and markets. The individual will be responsible for ensuring we have sufficient availability from our car rental suppliers (e.g. Hertz, Avis) and is in line with our competitors, with the right mix and balance of rate types, car types, rental durations and promotions. As a market analyst, you will achieve this using data and market benchmarking analysis.

Reporting to:

Supply Analytics Manager

Main accountability and key tasks:

Support Supply, the Trading Operations team, and Squad teams in achieving incremental revenue on opportunities by highlighting content or rate related issues,

Understand market trends, monitor and track the levers to deliver revenue planned and turn these into actions to improve performance,

Monitor regions, markets, and suppliers within the Metasearch Partners and assess gaps that need to be addressed,

Work cross-functionally and maintain strong relationships with the appropriate team to find the best solution to address gaps,

Lead or attend meetings & working groups with key stakeholders,

Identify and monitor trading indicators to assess our competitive position in the market and take actions to improve total revenue or take advantage of tactical opportunities

Identify inefficiencies in day-to-day operations and make recommendations for process improvements,

Provide meaningful, data-driven insights to the supply team to enable them to monitor our competitive offerings from suppliers

Develop and build on current reporting tools which aim to improve business performance,

Share best practices and knowledge across the team

Critical Interfaces

Car Supply – work closely with Car Supply Team to highlight any gaps in supply content/product

Trading – collaborate and provide feedback on Revenue opportunities

Partner Squads – to provide analysis on trends on the market, competitor analysis, and recommendations

Data Science - regular liaison to ensure capture of information is correct and to highlight any tech issues

Knowledge and Experience:

Advanced Excel and previous experience with Tableau or a major BI reporting tool is an advantage

Previous experience with SQL is desirable

Strong attention to detail and ability to understand commercial indicators

Strong analytical skills and good organizations skills (set priorities based on relative importance and urgency

Builds and maintains positive relationships within the team and cross-functionally

Holds self-accountable for ensuring that results are achieved

Ability to work independently, manage multiple concurrent projects and drive initiatives in a cross-functional environment

Demonstrates excellent communication skills

Ability to prioritize workloads according to business focus and opportunity

Exhibits enthusiasm, positive professional attitude, integrity, and reliability

Knowledge of the Car Rental/Travel industry is desirable