Marketing Insight Manager

Description:

Are you dynamic, a keen innovator, a trend setter, or a disruptive thinker? Then Kellogg Europe is the place for you because at Kellogg’s we focus on agility, growth and innovation.

As the number one most trusted food and drink brand in the UK and the 3rd most reputable food and drink brand in Europe we have much to be proud of. We have a huge portfolio of over 1,600 tasty foods which includes iconic brands such as Corn Flakes, Special K, Pringles, and Crunchy Nut.

We also believe that our competitive advantage comes from our people. We say it often, because it is true. Our K Values are part of our DNA -we are a company with a heart and soul, and our people care just as much. Our talented teams are encouraged to bring their best selves to work each day.

We are also hugely committed to the communities that we work in and strive to give back as our founder did - you’ll see this in the school breakfast clubs program and volunteering activities that we encourage all our employees to participate in.

A career with us is exciting. Our modern and collaborative workspace and inclusive culture at our offices in Manchester or Dublin.

Apply and come join our team!

HERE'S A TASTE OF WHAT YOU'LL BE DOING

• 
  Partner with the Strategy & Insights lead team and the commercial organisation to deliver selected commercial digital transformation use cases that will demonstrate value (top line, bottom line or capability build) that will ensure further investment and dictate the roadmap for further transformation.
• Partner with cross functional teams, regional and global to recommend annual roadmap for delivery of use cases that cover our priority domains, Marketing effectiveness & Insights, Revenue Growth Management & white space identification.
• Develop and implement a robust market effectiveness framework in a manner that prioritises critical area’s first and demonstrating delivery at critical milestones in our key business processes. The framework will bring to life how we will approach (data, people, process, benchmarks etc) an objective evaluation of our marketing spend.
• Recommend key investment choices for both Plans (Budget cycle) and SGM (Strategy Cycle) based on marketing effectiveness, partnering with commercial teams to deliver results.
• Coach and develop digital transformation manager to ensure we are delivering leading ecommerce Insights & Analytics
• As part of the Strategy & Insights lead team, shaping the future of the function through building capability, driving engagement and setting the right priorities
• Lead, coach and build capability within the entire Strategy & Insight team & commercial teams on commercial digital transformation and marketing effectiveness, ensuring a fit for purpose learning agenda is delivered
• Build key relationships within our marketing agency eco system as our digital transformation journey will be enabled by a mixture of both internal and external capability.