Marketing Manager

Description:

There has never been a more exciting time to join the world of mobility! The automotive industry will change fundamentally by 2030: electric drive and fully-networked transportation with autonomous drive will determine how we move around in future. With the Group strategy "NEW AUTO – Mobility for Generations to Come", the Volkswagen Group is a significant driver of this transformation.

Volkswagen Group Ireland (VGIE) is wholly owned by Volkswagen AG, the largest automotive company in the world with many of the most iconic automotive brands. In Ireland, we are the national sales company of six brands - Volkswagen, Audi, Skoda, SEAT, CUPRA and Volkswagen Commercial Vehicles. Our combined share of the Irish automotive market is 25%.

Recognised as the producer of the very best quality German premium vehicles, the Audi Brand is attractive, sophisticated and technically advanced. Audi Ireland, currently enjoying record sales levels and premium market leadership, are recruiting for a National Marketing Communications Manager.

• Campaign Management:
• Create & activate annual Marketing plan, in line with brand strategy
• Approve and oversee creative development
• Brief media agency & manage media planning
• Monitor ongoing performance
• Event Management:
• Oversee dealer conferences, launches, national shows & exhibitions from concept to end
• Dealer Marketing:
• Develop assets for dealer use
• Build Marketing community within the network & provide brand support
• Manage the Press fleet & bookings
• Attend press launches
• Maintain relations with journalists
• Budget Management
• Forecast Marketing spend
• Monitor annual spend for the Department
• Good knowledge of the motor industry & Commercial awareness
• Strategic approach to tasks & creative thinker
• Ability to work with the dealer network and headquarters
• Excellent communication, written, verbal, interpersonal and presentation skills
• Strong organisation skills with an ability to work under pressure and meet deadlines
• Ability to be a team player but also be able to work on own initiative demonstrating "ownership"
• Digital marketing experience
• PR & event management experience
• Budget Management