Description:
We are seeking an innovative marketing manager to promote our company’s brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department’s budget and staff, as well as preparing forecasts.
To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.
We value work-life balance and provide employees with opportunities for growth and development. There are ample opportunities to learn, upskill grow yourself with the able guidance of our experts in different areas. So, if you a
re somebody who wants to keep learning, working in a family environment and has a keep growing attitude, this is the right opportunity for you.
Job Responsibilities
- Create marketing and communications strategies to raise brand awareness and support lead generation within target industries.
- Ensuring consistency across all external brand communications, including overseeing and approving marketing collateral and reviewing all the content being released by TI Group brands.
- Organize and execute profitable integrated marketing programmes, blending paid, earned, owned and social channels to maximize cut-through, from beginning to conclusion.
- Monitor and analyze marketing performance and budgets against business goals, reporting to the senior management team with recommendations to deliver incrementality.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements and skills
- Knowledgeable about advertising and promotion software services
- Expertise in digital marketing and content marketing
- Strong communication and interpersonal skills
- Knowledge of international markets
- In-depth understanding of digital and social marketing best practices
- Solid knowledge of website analytics tools (e.g., Google Analytics, SEO, AdWords, Digital marketing)
- B2B marketers with experience should be capable of managing brand awareness campaigns, along with lead generation, website creation, content curation, and sales materials.
- Up-to-date with the latest trends and best practices in online marketing and measurement
- SAP knowledge is complementary