Marketing Manager

Description:

A. The Channel Controller and B. the team and room for career progression. The Channel Controller who you will report too has a wealth of experience in the Business- he is calm; very personable and in his words " Denis; I am very much looking for someone who is commercial; has an entrepreneurial mindset- I will support this person but I am looking for someone who can put their own blueprint on the role; work with our Brand Owners and get buy in internally from various stakeholders in the Business- ( Category; marketing; Finance etc)"

Another real sell is the team- it is very much collaborative; they all help each other out and you will also obtain exposure to working on other brand and various projects- which is invaluable experience and gives more diversity and exposure to other activation / marketing campaigns. Plus; you will work on a new brand! and it will be very much up to you to drive the agenda and take hold of the role but there is a lot of excitement around the brand with plenty of scope for opportunities.

** For this role, you must have a strong grounding in the FMCG sector and have at least 5-6 years’ experience. **

**Quite simply; this is a golden opportunity with a great manager; team and Business!! **

Key Responsibilities

· Management and execution of best-in-class brand plans.

· Development of original brand propositions for activation across the brand portfolio

· 12-month distribution, promotion and visibility plans for off-trade in ROI & NI.

· Generate and track quarterly objectives for off trade commercial & activation teams to ensure delivery of volume and distribution targets.

· Compile monthly sales, distribution & marketing reports.

· Roll out and management of portfolio innovation and evaluation of current portfolio in order to maximise growth.

· Effectively manage commercial elements of the brand with principals ensuring required profitability for the Brand portfolio.

· Liaise with National Accounts team and brand principals to establish Joint Business Plans with customers.

· Maintain a fluent and cooperative relationship with principals and ensure adequate reporting and collaboration where required.

· Take personal responsibility for the delivery the key brand principal business plans (typically volume, distribution, and budgets) against stretch targets.

· Ensure pricing strategy by brand & sku is strategically aligned across all customers and channels.

· Produce insightful quarterly & annual reviews. Build annual brand plans based off consumer and category insights.

Key Qualifications

· Retail/FMCG industry knowledge – particularly of the Irish trade (min 2-3 years).

· Previous brand / trade management experience (min 2-3 years).

· Strong Commercial acumen and interpersonal and influencing skills.

· Understand the roles & differing objectives of brand principals and distributors

· Ability to plan and prioritize is key and to work/ think at pace.