Marketing Product Specialist

 

Description:

In this role you will be responsible for the following areas and tasks:

Product Management and support

  • Manage the product portfolio through its Life Cycles to rationalize and optimize the portfolio
  • Maintain the Global Product Overview and Technical Data Sheets, working closely with RA / QA / R&D
  • Provide marketing input to new product developments
  • Conduct competitive product assessments and develop new strategies to compete
  • Ensure ongoing product range profitability, make recommendations for margin improvement


Relationships

  • Establish and maintain close cooperation with a wide range of departments, including, Quality, Regulatory, R&D, Operations, Finance, Purchasing, Planning, Supply Chain and Sales.

Growing the Business

  • Develop and conduct product training for internal and external personnel
  • Define and drive short and mid-term product plans
  • Provide input to assigned longer-term road-map projects
  • Ensure that products under development meet market and company objectives
  • Initiate and manage communication and promotion campaigns (product/segments literature, trade shows, brochures, internal/external newsletters, sales actions, etc...
  • Support on NPI process, including gate reviews, pre-assessment calls and monthly R&D updates

Measurement and Analysis

  • Monitor product profitability and take proactive actions
  • Measure product complexity and product life cycle to guide corrective actions as appropriate
  • Optimize processes wherever possible in order to perform tasks more efficiently
  • Generate and maintain analysis of the market with a focus on market trends, market size, competitive solutions and positioning and market

Qualifications

  • Bachelor’s / Master's Degree required (e.g. marketing, economics, business administration, etc.)
  • +3 years of relevant experience required
  • Excellent written, verbal communication and presentation skills
  • Strong teamwork and relationship-building skills
  • Understanding of applicable computer systems
  • Possesses leadership, mentoring, training, and project management experience and skills
  • Strong ability to multi-task
  • Effective negotiation skills
  • Strong customer focus and orientation
  • Fluent in English

Organization Avery Dennison
Industry Marketing
Occupational Category Marketing Product Specialist
Job Location Longford,Ireland
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Intermediate
Experience 3 Years
Posted at 2023-06-07 4:55 am
Expires on 2025-04-04