Marketing Specialist

Description:

This is a fantastic role for a strong Strategic thinker who is driven by customer insight and behaviour to achieve results. If you have a proven track record in new proposition development or delivering innovation based on customer insight this role could be for you!

Who we are

Irish Life is one of Ireland’s largest financial institutions with a presence across a range of financial services markets and over 1 million customers. For over 80 years, we’ve been helping people to look after their life insurance, pension and investment needs, and more recently through Irish Life Health, their health insurance.

Irish Life Health provides Health Insurance to nearly ½ million people across Ireland both directly and through Corporate schemes. Our Vision is to help people live healthier lives and we focus on providing access to healthcare solutions that will help our customers do this.

This includes offering services like 24/7 Digital Doctor; access to counsellors through our Healthy Minds programme and expert Physio support for acute back or neck pain across all of our Plans.

• Supporting the Future of Health strategy by identifying, prioritising, developing and testing innovative Consumer Propositions that will support the delivery of our goals

• Driving the identification and use of customer insights from primary and secondary research, existing customer segmentation, competitive analysis and market trends that support the understanding our target audiences needs and the problems to solve

• Defining the proposition development roadmap in conjunction with internal parties and 3rd party partners to help deliver the commercial targets, both in terms of member premium and claims costs containment

• Defining and designing a best-in-class customer experience offering for ILH customers around the chosen propositions in conjunction with 3rd party suppliers and clinical providers

• Working in conjunction with Product, Pricing, Providers, Claims, Marketing, Sales, IT, MI, Operations, Risk, Compliance, Finance and Legal functions to deliver a successful end to end implementation process

• Supporting Product Development function in the identification and evaluation of potential product solutions that utilise the Future of Health structure and propositions as a means of creating differentiation in consumer and corporate markets

• Assisting with the development and launch of the wider Future of Health proposition and brand to the consumer, corporate and medical markets

• Engaging the medical community to strengthen brand awareness and affinity, drive uptake and increase scale of provider network for ILH customers