Media And Digital Manager

Description:

More about Diageo is available at its web site: https://www.diageo.com/

Role Dimensions

A unique opportunity for anyone with a real passion and flair for media planning. The media and digital manager will be responsible for delivering market leading data-driven media planning . Working with the Head of Culture and Media and Digital you will be working as part of a team leading Diageo’s annual connections planning process in [INSERT MARKET] in close collaboration with key internal stakeholders and external agency partners to build world class media plans that consistently deliver category and brand growth.

Part of the team’s mission is to future-proof our organization and create a differentiated advantage for Diageo by responding to changing consumer, media and market landscapes in an agile and impactful way.

Top Accountabilities

• Acting as a holistic digital and media expert responsible for delivering world class data-driven media plans for our brands that are activated brilliantly working seamlessly with your category brand teams
• Influencing and building capability in order to drive effective media planning that delivers category and brand growth
• Ensuring all media plans for our brands across the portfolio uphold our global media standards
• Work in collaboration with senior stakeholders to influence media investments decisions
• Work to deliver fully integrated connections plans. Responsible for ensuring all activity operates 100% ‘no dead ends’ across the consumer journey
• Ensure appropriate use of data, insight & econometrics as part of the connections planning process
• Help drive a performance marketing mindset and culture when it comes to media optimisation
• Media leadership: ability to influence media decisions at all levels internally and externally with maturity and grace.
• Recruitment/Re-recruitment – both from a shopper and consumer perspective
• Scale – in all commercial elements of the brands, building strong relationships with the Revenue and Category team to deliver above and beyond the AOP
• Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase