Description:
This role will be responsible for the media cycle strategy and conducting the measurement of the annual media activity.
You will be reporting to the Senior Marketing Manager and working alongside a very talented marketing team.
This role is perfect for an independent and confident individual that has exposure to working with media channels and building relationships with internal and external stakeholders.
Your Responsibilities:
- Identify marketing trends and key opportunities to innovate.
- Be responsible for the planning and execution of the digital media activity across all customer segments (Farm, Retail and Commercial) including but not limited to programmatic display, PPC, VOD.
- Develop display assets in line with marketing and business objectives. Working with the media agency to define display strategy and continuously strive for improved measurement, optimisation and commercial return;
- Be responsible for measuring and evaluating campaign objectives including customised campaign reports an providing ongoing actionable insights into campaign performance to relevant stakeholders;
- Support the marketing manager with planning, implementing and monitoring media strategy (online and offline) to deliver business KPIs;
You:
- Honours degree in marketing or equivalent 3rd level qualification
- 3 years’ experience in a similar role
- Experience working with external agency partners
- Commercially aware and detail-oriented with experience in campaign reporting and be able to derive insight from data.
- The position requires someone who will focus relentlessly on efficiency and media ROI.