Description:
Our client is a leading financial services provider committed to innovation and delivering exceptional value to customers. As they continue to grow, expand their product offerings, and transform their brand, they are seeking a Paid Media & Performance Marketing Specialist to join their dynamic team. This role offers the opportunity to work on exciting product launches and make a tangible impact in a fast-paced and collaborative environment.
Key Responsibilities:
Campaign Management:
- Support the Paid Media Manager in planning, executing, and optimizing digital marketing campaigns across multiple channels, including search, social, and display.
- Manage digital marketing budgets, ensuring campaigns are delivered on time and within budget.
Performance Analysis & Optimization:
- Analyse campaign performance data to identify trends and insights, optimizing campaigns accordingly to drive effectiveness and ROI.
- Work closely with the Paid Media Manager and media agency to maintain campaign performance at optimal levels.
Collaboration & Creative Development:
- Collaborate with data, analytics, and reporting teams to develop and maintain performance dashboards and reports.
- Partner with the communications and content team to create compelling creative assets and content that drive engagement and conversions.
Innovation & Strategy:
- Develop and execute a test-and-learn roadmap to refine and expand current and future activities.
- Stay up to date with the latest digital marketing trends and technologies, identifying opportunities to enhance campaign performance and customer engagement.
About You:
Education & Experience:
- Bachelor’s degree in marketing, digital marketing, or a related field.
- 3+ years of experience in digital marketing, with a focus on performance marketing.
- Proven track record of driving growth and revenue through digital marketing channels.
Skills & Tools:
- Proficiency with Google Analytics and other relevant digital marketing technologies and tools.
- Strong analytical and numeracy skills, with the ability to translate data into actionable insights.
- Experience managing external agencies and vendors is essential; media agency experience is an advantage.