Description:
The Product Marketing team is responsible for ensuring current and future models are optimised for the Irish market through defining opportunity, specification, options, and pricing. The Product team work closely with the Sales and wider Marketing teams to ensure vehicle launches are supported by comprehensive communication activities through all channels.
The BMW Ireland Sales Department are responsible for delivering and coordinating the Sales Strategy and Objectives. They ensure results are delivered by supporting the retailer network to assist growth and achieve joint objectives.
Activities include:
- Core support function to the Product team managing key operational elements including review and maintenance of product literature: Product Libraries, Product Discovery Guides/Brochures and Price Lists. This literature ensures our retailers and internal colleagues can find out everything about our cars including features, pricing, and technical data.
- Responsible for assembling the Daily Registration Report providing updates on current sales performance.
- Updating and declaring new model pricing and product information to external bodies and partners, including the Irish Revenue, SIMI and SEAI. This ensures our retailers and their customers are able to register new cars and apply for electric vehicle grants.
- Training the wider business on the latest product launches and updates. This ensures staff are knowledgeable about BMW Group’s products, creating excitement and passion amongst the team. Opportunity to support at launch and press events sharing our product expertise.
- System testing to ensure our new model launches and updates are correctly displaying information on internal sales systems. Day to day operational responsibility for marketing team as purchase requisitioner on SAP.
- Assisting the wider team and retailers with their product queries. This includes liaising with colleagues at all levels of the organisation and retailer network.
- Support with ad-hoc projects throughout the wider sales and marketing teams, such as conducting competitor analyses to highlight our strengths/weaknesses against the competition, which is used to inform decisions and highlight potential opportunities for future product management and sales growth.
Qualifications and Experience
- Studying towards a degree in Business, Economics, Marketing, or a related field that includes undergoing a 12-month work placement and be on track to achieve a 2:2 or higher.
- Interest and enthusiasm for cars and working in the automotive industry. Experience is an advantage but not essential.
- Self-motivated with excellent verbal and written communication skills which will be important whilst working with a variety of internal and external colleagues, including retailer partners, colleagues in the UK, and suppliers.
- Strong attention to detail and high levels of accuracy is essential, with the ability to think analytically and laterally.
- Ability to work flexibly with outstanding time management and organisation whilst working across a number of varied tasks.
- Good understanding of Microsoft programmes including PowerPoint, Outlook, and Excel.
- A full driving licence is an advantage.
Did you know?
At BMW Group Ireland, we offer a modern way of working with an empowering office culture, some aspects of which include:
- Our work persona shift – Being yourself is effortless and so increases efficiency and reduces wasted energy. For this reason, we allow our employees to express themselves through the way they dress.
- Flexible working hours - Working flexibly improves mental perspective and increases sustained productivity. This means our leaders maintain balance not burnout through focusing on output not attendance.
- The opportunity to get involved with supporting our house charity with a variety of fundraising events throughout the year.
- Exciting Additional Benefits - Throughout your placement you will be supported by our experts and fellow interns and have the opportunity to enjoy other employee benefits.