Description:
With the help of Grip companies such as L'Oréal, Coca-Cola and Beiersdorf are automating content production for their entire business. Grip moves classic media creation efforts into the cloud, effectively virtualizing production. The software solution Grip takes care of generating high-quality visuals, at scale, on-demand and based on data. Brand styles, as well as product look and feel are codified, which ensures an entirely consistent, always on-brand output, no matter who (or what) requests it.
What will you be doing?
- Product positioning and messaging: Develop unique positioning, value propositions, and messaging that align with each of our buyer personas
- Product launches: Introduce new features, releases, and integrations with launch plans designed to capture and maintain the interest of our target audience
- Competitive intelligence: Keep abreast of the competitive landscape and train the GTM team to effectively position our product
- Sales enablement: Create internal content, documentation, and training materials to ensure the Sales team is thoroughly prepared for any potential questions from buyers
- Content creation: Produce engaging, easy-to-understand, and inspiring product-focused content for each launch, including landing pages, blog posts, and webinars, to educate our audience
- Cross-functional partnerships: Foster strong working relationships across Product, Vertical Leads, Customer Success, and Sales teams
Would be amazing if you have:
- 5-7 years of marketing experience at B2B SaaS companies, with at least 3+ years in product marketing
- Want to build something from the ground up
- You’re ready to become one of the new faces of the product and brand
- You’re a natural storyteller and an even better writer
- You get excited about internal documentation
- You aren’t afraid to roll up your sleeves and get into Hubspot