Description:
We’re looking for a highly-motivated individual to support the client – A US-based social media platform looking to grow its existing and future client base.
As a Senior Account Strategist, you will be responsible for assisting Client Account Managers in your designated vertical and region to meet clients’ advertising objectives and grow revenue through a combination of performance-driven and awareness-driven campaigns. The Senior Account Strategist is an IC responsible for managing and delegating the work appropriately to level 1 Account Strategists to focus on strategic activities that will directly support Client Account Managers in driving revenue.
This person in this role is required to work their Client Account Manager’s local 9am-5pm working hours.
Core Responsibilities
- Assist with pre-launch tasks including, but not limited to: communicating asset requirements, IO generation, Deal Desk approvals, etc.
- Liaise with AdOps team to collect assets, build campaigns, and provide proof of concept via client-ready launch reports and/or screenshot decks
- Monitor campaign pacing on a daily, weekly, and monthly basis
- Provide regular Pacing and Performance updates to Client Account Managers and clients over email and Slack
- Proactively make recommendations to hit pacing and/or performance goals of the client’s advertisers
- Hands-on daily/weekly campaign optimization
- Pull and analyze data to compile compelling and actionable insights that move the advertisers’ business forward
- Create polished, advertiser-ready wrap reports and QBRs
- Provide support and expertise to clients directly via Zoom, Email, and/or Slack communications
- Provide out-of-office coverage for Client Account Managers
- Lead weekly or bi-weekly client calls and capture followups
- Assist advertisers with troubleshooting (ie. Pixel placement, Ads Platform training and/or bugs)
- Recognize and represent Client Account Manager and advertiser needs to management and cross-functional teams
- Proactively identify areas of improvement and continued career development
What We Expect From You
- Direct Sales or Account Management experience, especially in an upselling environment
- Strong understanding of performance and brand advertising metrics (ie. CPM, SOV, CPA, Conversion Lift, Brand Lift, Reach & Frequency)
- Native German speaker with advanced proficiency in both verbal & written communication
- Expert skills with Excel and/or Google Sheets and delivering actionable insights
- Experience with Insights platforms like Comscore and Brandwatch
- Experience creating reports and dashboards with multiple sources of data
- Understanding of digital measurement solutions
- Ability to cultivate strong relationships with Sales partners
- Exceptional communication and collaboration skills
- QA Mindset and High attention to detail