Senior Brand Manager

Description:

Are you a dynamic, innovative and disruptive thinker?
Do you want to work on some of the most celebrated brands in the Kellogg’s portfolio and shape their future across multiple categories and eating occasions?
Then the Adult Breakfast team at Kellogg’s Europe is the place for you!

As we’re putting our hearts and souls into the future of food, we’ll be looking at you to support the creation and execution of fully integrated strategic & marketing plans on some of our biggest cereal brands. This role will be responsible for delivering exceptional results through brilliant creation & execution that will contribute to Kellogg’s overall ambition in the European region.

• Brand Performance:

Drive the delivery of Net Sales & Net Contribution commitments. Identify, diagnose and help solve brand-level performance issues and opportunities

• Brand Planning:

You will support with setting strategic direction for the brands, taking input from markets, identifying key consumer insights and brand opportunities to determine priorities for the area.`

• Brand Communication:

Supporting, and in many cases leading, the development of distinctive brand communication across Europe consistent with a powerful positioning.
Product Innovation:

• Supporting cross-functional teams to turn ideas into products that deliver on the brand strategy.
• Brand Expansion:

Ensuring communications and activation output on regional brands matches the needs of all markets.

• Internal Collaboration:

Leading a diverse group of individuals from insight & planning, brand promotions, finance, nutrition, innovation and agency partners, towards the successful execution of the brands plans.

• Market Collaboration:

Exciting and engaging the markets through regular and proactive communication of the brand calendar (innovation, communications and activation), building the local / central relationship through regular brand councils and regular ad hoc contact.

• A passion for brands, products and communications; great influencing, collaboration, and project management skills; capacity to adapt quickly to change and the ability to prioritise key tasks.
• Fluency in English is essential, but a second or third European language would be advantageous, as would previous experience of working in a European environment.
• Strong intercultural awareness and the ability to build and manage “long distance” relationships is essential.
• Experience working within FMCG snacks category and in a local market capacity would also be advantageous